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The Most Ignored Guerrilla Marketing Tool for Contractors 11 Oct 2012 | 04:50 am
What is THE Most Ignored Guerrilla Marketing Tool for Contractors? Are you losing Big Money by not using this common, but very cost effective marketing tool? This may be the most ubiquitous and yet th...
Why you should never buy Twitter followers or Facebook fans & likes. 27 Aug 2012 | 05:20 pm
Reposted from Impressions Plus Why you should never buy followers, fans or likes. Last Monday I got a phone call from a VERY angry client. He is a home improvement contractor in southern California wh...
Doing it by the numbers 12 Aug 2012 | 03:10 am
Doing it by the numbers. Its time to start making the painting industry and the construction industry more transparent. What do I mean by that? I mean building value in your products and services b...
Secret to Marketing Success for Contractors 16 May 2012 | 11:04 am
The Secret to Marketing Success for Contractors A good analogy for marketing success is a simple stool or chair. A one legged stool will fall over without support. A two legged stool is more stable...
Telemarketing is Not Dead! 3 Feb 2011 | 11:54 pm
Over the past 7 years I have heard contractor after contractor tell me he doesn’t think he should do any telemarketing or that it just isn’t profitable any more because of the Do Not Call List legisla...
What You Absolutely Must Do to Dominate Your Market 8 Apr 2010 | 07:54 pm
The Three B’s of Marketing - Be First, Be Unique, Be Memorable You don’t have to do all three, but it is absolutely essential to do at least one of them. So what is unique about your business? What...
