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Signs of Successful Real Estate Agents 27 Aug 2013 | 06:00 pm
The importance of integrated marketing was recently reinforced by the real estate industry’s top trade group, The National Association of Realtors®, in a report about the various ways consumers search...
3 Big Reasons to Blog for Business 22 Aug 2013 | 06:00 pm
The way television and other old-school, broadcast-media outlets portray Blogging, you’d think it was all just longwinded essays about politics, celebrities, computers, video games or navel-gazing. Wh...
Front Door Marketing For New Customers 21 Aug 2013 | 06:00 pm
Restaurant patrons are like most of us—creatures of habit. The familiar makes us comfortable. The challenge for restaurateurs, as well as integrated marketers in any business, is to get prospects to v...
From Pit to Pinnacle: An Integrated Marketing Success Story 20 Aug 2013 | 06:00 pm
A chance to learn without getting burned. That’s the beauty of reading other companies’ integrated marketing case studies, including the one about First Tennessee Bank, which was recently featured in...
Reactivate Lapsed Customers with Integrated Marketing 15 Aug 2013 | 06:00 pm
Whether you’re a retailer in Raleigh or a consultancy in Kokomo, sales growth is essential to your long-term success. Common growth strategies employed by today’s small-businesses include: Acquisiti...
The Three Signs Every Restaurant Must Display 14 Aug 2013 | 06:00 pm
Building signage? Check. Regulatory posters? Check. Menu? Check. Don’t stop there if you’re a restaurant marketer looking to tantalize and entertain diners. Go beyond the obvious by incorporating s...
Four Ways Mobile Marketing Boosts Sales 13 Aug 2013 | 06:00 pm
The key to boosting sales could be the speed at which you reach customers on the go. With more than half of adult U.S. consumers now owning smartphones, according to the Pew Research Center, integrat...
How Data Improves Mobile Coupon Campaigns 8 Aug 2013 | 06:00 pm
Not long ago, savvy shoppers clipped coupons from their Sunday newspapers and hoped to remember them while running errands. Today, they simply consult their smartphones to help them scout out offers a...
Marketing Strategy: How One Company Captured Pet Owners’ Hearts & Minds 7 Aug 2013 | 06:00 pm
It’s been said that there’s no greater pair than a boy and his dog. Unless it comes to integrated marketing, when pet food maker Royal Canin Canada found that the greatest match involved the pairing o...
Use Site Search to Make Web Content More Relevant 6 Aug 2013 | 06:00 pm
The little box that’s really a treasure chest. That’s how integrated marketers should think of the website Site Search function. Visitors turn to Site Search when they are unable to locate informati...
