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The People Control Your Brand 21 Aug 2013 | 11:12 pm
Early in my career, the marketing and advertising functions were pretty straightforward. Big companies hired ad agencies to create their big ideas and push them out via print, radio and TV. Most small...
5 Tips for Effective Direct Mail Marketing 24 Jul 2013 | 04:55 am
With all the focus on digital marketing these days, it’s easy to overlook an old trusted medium that can play an important role in your marketing mix. Direct mail isn’t dead. If you’ve been in the mar...
How to Choose a Price for Your Product or Service 12 Jul 2013 | 12:35 am
Pricing is one of the “4Ps” of marketing, yet for many marketers, it’s a bit of a black art. Your price plays an important role in the psychology of your buyer. It can work to enhance your positioning...
Getting Started with Marketing MO 30 Apr 2013 | 05:20 am
If you’re just starting out with a Marketing MO preview account, check out this quick 1-minute demo to see how it works. To view in a lightbox, click here. Download Marketing Plans From your homepage,...
Google Analytics Traffic from International Space Station 1 Apr 2013 | 10:22 pm
A couple of times per day we check our Real-Time visitor report in Google Analytics. The report itself isn’t very valuable for us, but it’s fun to see new visitors arriving in real-time, along with th...
Updates to the Marketing MO App – February 2013 19 Mar 2013 | 04:24 am
Here’s a list of the updates to the app in February. Autosave Many of you have asked for an autosave feature, so you won’t lose any work if you accidentally close an exercise before saving, or if you ...
How Social Media and Mobile Have Changed B2B Marketing 13 Mar 2013 | 01:09 am
Consumer marketing historically has been a different beast than B2B marketing. In the 1950s and 60s, the Don Drapers of the Madison Avenue agencies pioneered the catchy slogans and ad campaigns that p...
How to Generate Content for Inbound Marketing 6 Mar 2013 | 01:15 am
Yesterday, I attended Neil Patel’s webinar – How to Create a Content Marketing Strategy That Won’t Put You to Sleep. For those of you who don’t know Neil, he’s a co-founder of KISSmetrics and Crazy Eg...
Updates to the Marketing MO App – January 2013 7 Feb 2013 | 03:28 am
Some of you have been asking to keep apprised of the new content, features and functionality as we release it, so we’ll now post a monthly update here in the blog. We’ll still notify you of major rele...
The Strategic Marketing Process – 2nd Edition – Now Available 29 Jan 2013 | 12:01 pm
Today, we officially released the 2nd edition of our popular ebook – The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results. The 96-page guide defines a...
