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10 Tips to Build an Influencer Marketing Campaign 23 Aug 2011 | 09:53 am
I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. While it’s not a new concept to treat ...
What GM Teaches Us About Social Media ROI 25 Jul 2011 | 05:50 pm
General Motors recently announced that they figured out how to track social media ROI. Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, amo...
Using Pain and Pleasure to Increase Marketing ROI 21 Mar 2011 | 09:02 am
There are only two drivers of human behavior, pain avoidance and pleasure seeking, and marketers should keep this fact in mind when crafting their strategies. Here are some examples of marketing mess...
Leverage Multi-Channel Marketing for Marketing ROI 7 Feb 2011 | 11:00 am
In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers. This article I read recently illustrated how Avis did jus...
Perception is NOT Reality 4 Oct 2010 | 11:30 am
Too often we feel that the way we see things is the way things truly are, and we are too often unable or unwilling to change our perceptions. I will never forget many years ago I worked with a woman ...
What McDonald’s Teaches Us About Engagement 7 Sep 2010 | 01:12 pm
A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects. The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to ...
How To Create Marketing Messages that Sell 26 Jul 2010 | 12:12 pm
I share in this post my methods for creating marketing messages that are relevant, compelling and persuasive, walking through an example from my own life. In The Principles of Highly Persuasive Messa...
How Having Fun Can Increase Your Marketing ROI 21 Jun 2010 | 01:02 pm
I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference. One of the points in the article I don’t feel was given enough attention, that is, there i...
The Death of Business 14 Jun 2010 | 02:25 pm
The sky is falling! The sky is falling! It’s the “death of” business! Here are some recent articles where I have noticed this “dying” trend: The Death Of CPM , The Death Of The Retail Store , The D...
How To Build a Website Using WordPress and Thesis Theme Part 3 17 May 2010 | 03:27 pm
Part three of how to use WordPress and the Thesis Theme to build a website, adding plugins for easy embed of video, a print-friendly page icon, the new Facebook Like button, as well as integrating wit...
