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Why Mobile Ads Score 9 Times Better than Display Banners 9 Aug 2012 | 12:22 am
The click-through rate (CTR) for mobile ads is nearly 9 TIMES better than for display banners. Why? And how can your business take advantage of the fastest growing interactive advertising channel?
Survey: What Influencers Really Want 31 Jul 2012 | 03:10 am
What motives a consumer to become a brand advocate and how influential are they? Data from this survey proves it's important to nurture your 1% of active influencers.
Do You Need a Chief Content Officer? 24 Jul 2012 | 03:03 am
If you want your brand to stand out, a Chief Content Officer ensures consistent messaging across all channels -- including responses to content generated by customers.
How to Get Better B2B Results from LinkedIn 17 Jul 2012 | 01:15 am
For B2B marketing, LinkedIn ads deliver a lead conversion rate 7 times higher than Facebook and 3 times higher than Twitter. How to make it work for you.
Microsoft Surface: What it Means for Your Website 30 Jun 2012 | 06:00 am
Microsoft Surface: What it Means for Your Website There is no doubt that Microsoft has aimed its new Microsoft Surface tablet at the enterprise market. The company has a strong presence in Fortune 10...
5 Tools to Help Identify Your Top Influencers 23 Jun 2012 | 05:55 am
In a previous blog post, we discussed why it’s important to identify and target your influencers rather than do social media blasts to everyone who follows you. Here are some popular tools that you ca...
How to Identify Your Social Media Influencers 15 Jun 2012 | 05:45 am
in·flu·ence: noun \ˈin-ˌflü-ən(t)s,: the effect that a person or thing has on someone’s decisions, opinions, or behaviour or on the way something happens. Let me put you out of your misery right now....
How Rich Snippets Get You Noticed on SEO Results 9 Jun 2012 | 05:30 am
We can’t all be Number One on search engine results pages (SERPs). But sometimes just getting on the first page is good enough if your listing manages to stand out. Rich snippets have been around sinc...
Client Spotlight: Retirement by Design 7 Jun 2012 | 04:50 am
Congratulations to Retirement by Design on their new website. Terry Fay and his team provide knowledgeable and highly personalized financial services. They needed a website with images and content t...
How to Track Email Campaign Success with Google Analytics 23 May 2012 | 04:50 am
If you love Google Analytics as much as we do, your fondest wish is that you could have it track all your online marketing activities. After all, success never depends on a single campaign. When you s...
