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Adobe: We Crush Everyone & Their Dog | AOL Adopts 'Dumbell' Strategy 26 Aug 2013 | 07:30 pm
Marketing Automation: In a pretty amusing game of 20 questions, Adweek attempted to interview Adobe's Bill Ingram. Trying to figure out what Adobe's plans are is a bit of an industry sport. Here we d...
Agency Compensation Continues Rapid Change | Google Admits Practices Opaque; Says 'Nuh Uh' to Claims Google+ Specially Favored in Rankings 22 Aug 2013 | 09:59 pm
Search: Google's traditional policy of enforced opacity regarding their penalizing sites that their staff or robots determine have engaged in ill-favored practices has always been frustrating to thos...
Adap.TV Platform 'Borrowed' by IPG for Buying Automation | Google 'Service' Person Outed as Salesman in Butt-Dialing Incident 22 Aug 2013 | 01:15 am
Robot Invasion: IPG's ambitious goal to buy five percent of all media through an automated system is apparently geared around using Adap.TV's platform for managing the process. This may have had a si...
Rocket Fuel to IPO | WPP Exploits Publicis/Omnicom Conflicts | Site Update Traffic Peccadilloes 19 Aug 2013 | 10:20 pm
IPO: Rocket Fuel, an ad network-cum-DSP, filed to attempt an initial public offering of $100 million. The S-1 statement shows that it is today running at about $200 million in gross revenue a year at...
IMG Up For Sale | Wireless Carriers Sit Atop Data | Gawker First in Bucket-to-Hell Race on Ad Sizes 16 Aug 2013 | 08:32 pm
Agencies: 3,500-employee IMG is said to be for sale, according to the Wall Street Journal. Mobile: Wireless carriers sit atop mountains of individual, localized data. Some are experimenting, but it...
Google to Jack Brains to Confirm Adviews; Not Providing Big Blue Pills | NPR Goes 'Native' Without Selling Out | Online Video Starting to Take TV Shar... 15 Aug 2013 | 11:29 pm
Ad Formats: Even NPR is getting in on the "native ad" craze, although rather than creating a format that deceives users into thinking that the ad is content, they're treating it more as a homepage sp...
Alleged Sleazy Adware Firm Lives on | YuMe IPO Raises 70 Percent of Target | Facebook Has Long Way to Go on Revenue Per Mobe User 14 Aug 2013 | 10:49 pm
Media: Sambreel, a company called out by various parties for allegedly injecting ads in sleazy ways and selling inventory to malware distributors, was thought to be quashed more than a year ago. But ...
Viewability Still Stinks | Spam Grows Apace | AdWords Video Ads Take Summer Holiday 13 Aug 2013 | 12:05 am
Media: Viewability statistics remain dismal and they're not likely to get much better very quickly. Email: Spam figures remain dismal and are only getting worse. Seven out of ten emails were spam i...
Mysterious Google CPC Premiums Avoidable | Authorship Effects Finally Seen in Wild; Not in a Good Way 8 Aug 2013 | 10:03 pm
Search: Whether a demographic, region or search term garners a greater degree of competition, or if Google is just assessing a higher price on the media is often difficult to tell, given Google's fai...
AOL Doubles Down with Video Firm Purchase | Yahoo's New Logo: Can It Get Worse? History Says Yes | Google Integrates Targeting Tools into "Display Pla... 7 Aug 2013 | 11:39 pm
Video: AOL Bought Adap.tv, pushing its fortunes further into the video ad realm. The deal is reportedly worth $405 million. At the same time, AOL announced it will close certain Patch sites, local ne...
