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Why You Should Be Using Ethnographic Market Research–Part 2 5 Aug 2013 | 06:10 am
Part 2 of a guest post on Ethnographic Market Research. EMR Best Practices One of the downsides to EMR is the inherent cost. Screening and hiring a professional anthropologist or ethnographer is mor...
Why You Should Be Using Ethnographic Market Research–Part 1 31 Jul 2013 | 11:09 am
Market Research Optimized presents a guest blog today. Watch for the second part of this article later this week. Why You Should Be Using Ethnographic Market Research Understanding your market is es...
Identifying Pain Points in Customer Service–Part 2 17 Dec 2012 | 04:04 am
So let’s take another example: Whole Foods Market, the upscale natural foods retailer that works very hard to create an experience for its customers. Now, in the interest of full disclosure, I am a r...
Creativity and Market Research 13 Dec 2012 | 11:43 pm
A shout-out to Bryan Mattimore on his new book, Idea Stormers, and a couple of articles in Fast Company. Bryan and I have worked together for going on twenty years now, brainstorming positioning state...
Identifying Pain Points in Customer Service–Part 1 16 Feb 2012 | 03:29 pm
We’ve probably all heard them–stories of sub-optimal customer service encounters. Here’s one from a friend that happened today. My friend needed to have a prescription filled. The doctor’s office as...
Market Research Sleeps With the Fishes 30 Jan 2012 | 06:18 pm
Welcome back to Market Research Optimized! After an hiatus, Dr. Bob returns. A quick one, today, to be sure. And a little macabre humor about market research. When yours truly began his career in the ...
Market Research Needs A Sanity Clause 10 Aug 2011 | 01:20 pm
In the delightful Marx brothers’ film, A Night at the Opera, Chico and Groucho discuss a contract. Image via Wikipedia Groucho: “That’s in every contract, that’s what you call a sanity clause.” Chi...
Market Research: Sometimes It’s About Common Sense 26 Apr 2011 | 04:59 am
Okay, time for a little rant! As a market researcher, I believe in and have seen demonstrated empirically over and over the power of market research in providing critical input to management issues. ...
Review: Enchantment in Market Research 7 Mar 2011 | 10:00 am
Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, stands tall in the long history of self-help and self-improvement literature. And it is more than that. Purpos...
Market Research: The Bottom Line, Part 6 2 Mar 2011 | 08:22 am
Now, market research is rarely as dramatic as in the RJR example in the previous post. But this story conveys an essential point. The bottom line of market research is to guide organizations in making...
