Markevanstech - markevanstech.com - ME Consulting
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Free Just Means You’re Afraid to Compete 23 Jul 2013 | 04:30 pm
I don’t like free. Free makes me uneasy because nothing is really free. There’s always some kind of cost involved, even though it can be difficult to see at first. My aversion to free includes start...
This Week in Canadian Startups (July 20, 2013) 21 Jul 2013 | 05:00 pm
The latest edition of “This Week in Canadian Startups” kicks off with Apple’s purchase of Toronto-based Locationary for “10s of millions of dollars”. It’s apparently only the second time Apple has wa...
The Cost of Content Marketing for Startups 19 Jul 2013 | 08:06 pm
From the outside looking in, content marketing seems like an attractive opportunity for startups. On the plus side of the ledger, content marketing can establish startups as thought leaders and domai...
What’s Your Story, Morning Glory? 16 Jul 2013 | 04:30 pm
What’s your story? Why should I pay attention to you? For any business, these are fundamental questions they must be answered to capture the attention of customers, employees, investors and other sta...
Six Questions Your Website Must Answer 10 Jul 2013 | 04:30 pm
Everyone recognizes the importance of a Website so why is it that so many companies drop the ball when it comes to their design and content? In looking at hundreds of Websites recently for some start...
Don’t Drop the Post-Acquisition Marketing Ball 4 Jul 2013 | 04:30 pm
Startups work so hard to acquire customers that it’s always surprising and troubling that so many of them drop the marketing ball after winning the initial battle. Here’s the way it usually works: A ...
Why Startup Marketing is Like the Denny’s Menu 2 Jul 2013 | 04:30 pm
Last week, April Dunford had a great post, “What is Startup Marketing?” that spelled out how startup marketing encompasses so many angles – everything from lead generation and partnerships to product ...
The 40 Leading Startup Bloggers 27 Jun 2013 | 04:30 pm
When I pivoted my business two years ago to focus on startup marketing, I did a couple of things to drive brand awareness: write two blogs posts a week, and publish a weekly newsletter featuring a var...
Sometimes, Startups Need to Say “No” 25 Jun 2013 | 04:30 pm
One of the most difficult words to say is “no”. No means you don’t agree, not willing or able to cooperate or strike a deal, or simply don’t want to do something. It oozes with negativity, which is p...
The Slow and Focused Startup vs. The Fast and Furious 20 Jun 2013 | 04:30 pm
A couple of weeks ago, I hurt my knee. Aside from putting a summer of hockey (yes, the season never really ends) and tennis in jeopardy, it forced me to move slower. Rather than running around trying ...
