Markpocock - markpocock.com - Marketing for Small Businesses
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How to overcome objections as soon as they arise 21 Jun 2012 | 06:25 pm
One of the things you need to do when writing your copy and your headlines is overcome objections as soon as your prospect asks them in their mind. Otherwise there is a nagging doubt in the reader’s m...
An Example of a Stage 1 Awareness Headline 9 Jun 2012 | 05:44 pm
Stage 1 Awareness Headline The headline used in the lupin ad belowis an example of a stage 1 awareness headline. Let me explain… The 5 stages of awareness are revealed by Eugene Schwartz in his boo...
17 simple and low cost ways to get more clients 2 May 2012 | 11:55 pm
1. Start a small targeted Google Adword Pay per click campaign. Start sending more qualified traffic to your web site. BUT your web pages must be persuasive enough to convert prospects into leads or s...
It’s the Copy…Stupid 30 Apr 2012 | 09:53 pm
It’s the Copy… Stupid I’ve recently been approached by two different companies. Both companies needed help with their marketing. In particular their copy isn’t strong enough to convert prospects into...
It’s the Copy…Stupid 30 Apr 2012 | 05:53 pm
It’s the Copy… Stupid I’ve recently been approached by two different companies. Both companies needed help with their marketing. In particular their copy isn’t strong enough to convert prospects into ...
Split Testing 29 Mar 2012 | 11:03 pm
Read Neil Ashers post on the importance of split testing: http://neil-asher.neilasher.com/split-test-results
How to write a squeeze page 3 Mar 2012 | 03:13 am
How to write a squeeze page – a squeeze page is designed to do one thing. And that’s to capture the contact details of the web site visitor. So you can start building g a relationship with them and se...
How to increase sales on your website 2 Mar 2012 | 04:53 am
How to increase sales on your website. If your web site isn’t selling there are some simple things you can do to get your site selling. Try these following steps. 1. Test different headlines at the t...
The Big 5 are going to do…WHAT? 28 Nov 2011 | 04:18 am
So the ‘big five’ High Street banks are set to launch ‘mentoring schemes’ to help SME’s grow. Santander, RBS, Lloyds, HSBC and Barclays will all provide access to the scheme, which aims to offer he...
Jeez, the Daily Telegraph is Bloody Quick… 21 Nov 2011 | 04:17 am
So a report today in the Telegraph said local shopping has been driven down by the Internet. Hardly news you’d have thought. Every body uses Google to price shop nowadays. So how does a small busi...
