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How To Make Your Emails Look Great on Retina Displays 13 Aug 2013 | 06:27 pm
The top image is our logo viewed on a retina display before making it retina-friendly. The bottom image is how it now appears on retina displays. The Retina display has caused a mini-revolution among...
Mobile Email From Name and Subject Line Displays [INFOGRAPHIC] 30 Jul 2013 | 03:30 pm
Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices With the rise in popularity of mobile devices, email marketers must adapt their message...
Email Newsletters: 15 Things Not To Do 20 Jun 2013 | 05:48 pm
Your email newsletter is a consistent, vital email contact point with your core audience. It’s a brand update and newspaper, a relationship builder and new business tool. So it’s important to get it r...
8 Email Marketing Mistakes That Could Cause You to Lose Business 6 Jun 2013 | 04:30 pm
Watch Out: Dangerous Email Walk away from the light! Don’t make mistakes that could kill your business. Okay, okay, maybe that’s a bit too dramatic. But really, far too many people are making email ma...
Tactics and Strategies for BtoB Email Marketing Segmentation 23 May 2013 | 05:47 pm
Delivering the right message at the right time to the right audience has always been at the core of email marketing success. According to a recent BtoB Magazine survey, marketers see “delivering conte...
10 Shades of Segmentation — Better Email Targeting 9 May 2013 | 05:46 pm
The goal of email marketing is relevance and action. Recipients want emails that speak directly and are interesting to them, while marketers want emails that get results. The first and most important ...
Email Marketing Whitepaper for Insurance Prospect Marketing 7 May 2013 | 04:00 pm
Mass Transmit has released a new whitepaper that will provide insurance industry marketers with valuable insight on how to use email for prospect marketing. The free whitepaper, How Insurance Marketer...
Tips for Crafting Must-Read Emails 2 May 2013 | 05:00 pm
Email is the cornerstone of online business, so there’s pressure to make your messages irresistible to your readers. How do you make sure your emails are opened? How do you make sure people read beyon...
You Should Be Doing Better With Your Email Marketing 25 Apr 2013 | 04:30 pm
When it comes to email marketing, we should all be doing better. And we know it. In fact, 61% of email marketers admit they could do better. And the remaining 39% are lying. You Should Be Doing Bette...
5 Mobile Shifts 18 Apr 2013 | 05:45 pm
Mobile on the Move We’re getting pretty accustomed to hearing that mobile is the next big thing. It’s interesting to see how the landscape is shifting even as it grows and expands. Predictably, there...
