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Spotlight: Dana Jackson 5 Apr 2013 | 02:21 am
If there’s anyone who can turn food into an art form, it would be Dana Jackson, our newest edition to the Matchstick’s Blogger Spotlight series. Her blog, Hot Pink Apron, features her culinary exploit...
Using Music to Break Through the Noise 1 Mar 2013 | 01:14 am
With standalone advertising no longer enough to break through the noise, brands are competing with one another to be heard. Using music as an amplifier to spread brand messaging to consumers who follo...
Spotlight: Elodie Parthenay 20 Feb 2013 | 02:12 am
We are delighted to have the Montreal-based fashion blogger, Elodie Parthenay, featured in our next Blogger Spotlight Series. Her blog, Hello Elo, covers all things fashion, beauty, and lifestyle. Rec...
Content Marketing: Walking the White Carpet 6 Feb 2013 | 07:58 pm
Justine Laboni - Stylized Piece Cashmere celebrated their ninth annual White Cashmere Collection: Fashion with Compassionwith a display of stunning designs. All crafted from 100% pure, soft, and lux...
Now Hiring: Social Media Program Manager 31 Jan 2013 | 09:00 pm
Matchstick Inc. Social Media Program Manager Matchstick, an independent social media agency, is seeking an experienced individual to oversee our social media client programs from Toronto. Since 200...
Brand Voice: The Captain has Found Land 25 Jan 2013 | 12:32 am
Developing a suitable brand voice, personality, communication and style can be the differentiating feature in whether or not a brand is successful online. Having an effective brand voice can increase ...
A Perfect Day for Bocce 18 Aug 2012 | 02:33 am
The Matchstick team’s August long weekend started in Little Italy for our third annual Bocce ball tournament! The sunny day brought out the best skill in the competitors...
The Ad Anatomy of Social Media Giants 26 Jul 2012 | 11:00 pm
If you’re in advertising and marketing, it’s time to focus on the anatomy of ad revenue models for the giants like Facebook and Twitter. You can’t ignore the number of people who have assimilated soci...
Spotlight: Robyn Chalmers 19 Jul 2012 | 04:23 am
Montreal native, Robyn Chalmers has been covering fashion trends and brands for some time now on her blog Fashionista 514. Her insight into the Canadian fashion scene has allowed her to garner quite t...
75 Years Young 29 Jun 2012 | 03:31 am
“You LIKE a brand and its posts. But does it ever LIKE you back?” This simple caption underneath Kraft Mac and Cheese’s latest social media campaign, the 75th anniversary “Likeapella” video, could ser...
