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11 Mobile Media Buying Tips for Affiliates 18 Aug 2013 | 05:29 pm
One of the most used quotes in advertising is John Wanamaker’s famous one: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” Many modern online marketers thin...
Standing at the Crossroads – The Challenges and Opportunities Facing the F2P Games Industry 14 Aug 2013 | 12:59 pm
Matomy works in all online and mobile media channels (including display, affiliates, value exchange, search, email and social). This allows me to get a broad-based, comprehensive view of the free-to-p...
What’s on at Gamescom? 13 Aug 2013 | 06:08 pm
What’s on at Gamescom? Let the games begin! Gamescom, Europe’s biggest trade fair for interactive games and entertainment is back… And so are we! Meet us in Hall 4.1, booth #D-071 AND! make sure you...
The Agency’s Guide To Performance Companies – Gal Topaz 4 Aug 2013 | 05:44 pm
More and more global brands and agencies are moving large budget spends to performance-based marketing. They are, like most marketers, attracted not only to the cost effectiveness of the pay-for-resul...
Matomy Media Group Launches Mobile Affiliate Tracking Tool Mobit 30 Jul 2013 | 03:27 pm
TEL AVIV and NEW YORK (July 30, 2013) — Global performance marketing company Matomy Media Group today announced the beta launch of Mobit, its new media buying tracking and analytics tool for mobile pe...
What’s on at Affiliate Summit East? 29 Jul 2013 | 04:42 pm
The location has changed but we’ll still be at Affiliate Summit East which is this year taking place in Philadelphia! Find us at Meet Market table # 100 and booth # 514 & #516. This year things they ...
Have you met Mobit? 24 Jul 2013 | 05:14 pm
Marketers everywhere want better results on mobile, and as a performance marketing company with 2 affiliate networks in the Top 20, we knew that our primary goal in 2013 would be on meeting this mark ...
A4U 2013… Amsterdam, Mobit, Matomy! – Ori Weissberg 21 Jul 2013 | 11:42 am
A4U Amsterdam was an awesome show. Many of the biggest affiliate players were there (including us!). There were also a lot of new solution providers for traffic and A LOT of new advertisers looking fo...
Matomy Media Group Acquires Mobile Affiliate Network MobAff 10 Jul 2013 | 11:59 am
NEW YORK and TEL AVIV (July 8, 2013) — Global performance marketing company Matomy Media Group today announced the acquisition of Fort Myers, Fla.-based mobile affiliate network MobAff. MobAff will be...
What's on at Casual Connect San Francisco? 7 Jul 2013 | 03:32 pm
We’ll be keeping it real at Casual Connect San Francisco, July 30 – August 1, table # 26. Billed as the place to learn about the industry currently entertaining more than a billion people each month, ...
