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Beware the “fluffers” who’ll put you out of business 26 Aug 2013 | 06:42 pm
NOTE: This was a subscribers-only email that got me my largest number of complaints so far. If you’re not a subscriber yet, just sign up here. I write emails like this one regularly, most days in fact...
Sell It Like You Stole It 20 Jul 2013 | 12:45 am
When I want a beer, I want one NOW. The instant gratification that comes with the first gulp of gizzard-numbing goodness can’t be kept from me for too long, or I start to get antsy. Similarly, when y...
Beware the all-you-can-eat buyer 17 Jul 2013 | 06:06 pm
Just had a conversation that went like this: Prospect: “So, what do I get for my $97 a month?” Me: “Used carefully, more clients.” Him: “OK, but, like, how many calls?” Me: “Two.” Him: “That’s no...
How To Be Underwhelmed 10 Jul 2013 | 11:43 pm
The very concept of “overwhelm” is overwhelming. It’s a self-fulfilling prophesy, and circuitous. The more I feel I’m likely to be overwhelmed, the more likely I am to be overwhelmed. I wrote about ...
The Pure Joy Of Ignorance 3 Jul 2013 | 04:51 pm
I don’t know if it’s the same for you, but most of the things that bring me pleasure simultaneously confound me. Music, for example. I’m tone-deaf. When, as a kid, I told my dad I was thinking of jo...
Why I don’t want to lead a tribe 7 Jun 2013 | 11:19 am
There’s a lot of dangerous, generic and trendy nonsense spouted by unqualified poseurs about how to make a living. And (spoiler alert!) lot of them aren’t doing what they’re telling you to do. But hey...
The Easiest Way To Get New Clients Revealed (plus two eye-opening images) 6 Jun 2013 | 09:52 pm
The easiest source of new business is from existing business, both directly and indirectly. On Tuesday I’ve invited Steve Gordon to put on a webinar specially for you which will address this theme spe...
How To Get More Recommendations Than Yelp’s Top Listing 5 Jun 2013 | 10:40 pm
Yesterday I talked about the futility of apps to help us to get things done. Well, things that aren’t sufficiently important to us, anyway. But I wasn’t fair. Because there’s one app that I rely on pr...
In Search of ‘Appiness 4 Jun 2013 | 10:27 pm
I bought an app to help me drink more water. yep – actually spent COLD HARD CASH on an app to remind me to drink water, the most BASIC of human survival instincts. Which goes to show two things: First...
[Download] 53 minutes of audio joy on marketing, selling and sundry others 3 Jun 2013 | 07:13 pm
I have a new office. I’ll stick a picture up tomorrow But for now, just know that it’s a big, cavernous, empty space, that’s missing your face. Which is why today I’d like you to think about jumping o...
