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SoLoMo: The New Way to Understand Location 13 Jan 2012 | 11:49 am
As the technology space evolves, so does the terminology In 2009, we added the term “geolocation” to this blog as one of its primary topics. We marked this with a post stating that geolocation would ...
The SoLoMo Manifesto: Social + Local + Mobile 7 Jan 2012 | 07:43 am
The SoLoMo Manifesto: Just About Everything Marketers Need to Know about the Convergence of Social, Local, and Mobile We invite you to download the most recent whitepaper from MomentFeed: The SoLoMo ...
Take Green Marketing to the Next Level with Geolocation & Location Aware Content 29 Jan 2011 | 01:30 am
Guest post by Lorna Li, founder of a green marketing blog for green entrepreneurs and social entrepreneurs. Visit Green Marketing 2.0 for more great tips on how to use social media for green business....
Location-Based Analytics: MomentFeed Launches in Beta 14 Jan 2011 | 01:08 pm
If your company or client has multiple locations, such as a restaurant or retail chain, then you need a location-based monitoring and analytics solution. An interview with MomentFeed founder Rob Reed....
Four Reasons to Invest in Location-Based Services 18 Nov 2010 | 08:37 am
On the question of why to check-in, most are still at a loss. We try to clear it up with four good reasons. When I talk to non-LBS folks about services like Foursquare, Whrrl, and Gowalla, the typica...
Location-Based Services and the Facebook Effect 10 Nov 2010 | 08:14 am
Facebook expands its Places product by opening its API and adding a Deals feature. What does this mean for LBS? Originally posted on the MomentFeed Location Blog. Facebook debuted Places back in Aug...
Thank You for Checking-In…to My Business 28 Oct 2010 | 03:39 am
The one simple feature all location-based services should have in common: a business thank-you message The location-based services (LBS) space is remarkably fragmented, and the forces at work here ar...
Is Text Messaging the Telemarketing of Mobile Advertising? 21 Oct 2010 | 04:30 am
A cautionary note to advertisers about text messaging as a marketing channel Have you ever registered a phone number with the national Do Not Call list? If so, then you’re more likely to agree that S...
What Does it Mean to Be Location and Smartphone Native? 15 Oct 2010 | 06:47 am
Today’s social media and digital natives are in their 20s. The next generation will be location and smartphone native, and the impact will be even more profound. The disruptive effect of smartphones ...
Location-Based Services Can Save Local Media 14 Oct 2010 | 10:13 am
Embracing location-based services (LBS) could be the last best hope for local and regional publishers It goes without saying that newspaper publishers are suffering. The steady decline in relevance a...
