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4 Ways to Keep Your Ads on Target 29 May 2013 | 11:57 pm
A recent article from MediaPost reported that people are fed up with irrelevant advertising.[1] The report claims that 36% of respondents will leave a website if they’re bombarded with irrelevant adve...
Mobile Geofencing—An Advertising Trap? 4 May 2013 | 12:49 am
By now, many in the advertising industry are familiar with the term mobile geofencing, or a retailer’s ability to target shoppers passing near its store by establishing a very narrow advertising radiu...
Independent Retailers Don’t Have to Lose the Local Marketing Arms Race 26 Apr 2013 | 07:12 pm
The Shopper Technology Institute recently wrote a piece discussing how some large chains, such as CVS, Kroger, and Safeway, benefit from sophisticated brand-funded shopper marketing campaigns. The sto...
Real Time or Bust: Why Anything Short of Real Time in Digital Advertising Will Soon Be Passé 20 Apr 2013 | 12:05 am
We’ve been talking for some time about how important real-time information is when it comes to building and executing an effective digital advertising strategy. Having insight into constantly changing...
A Practical Take on “Glocal” Advertising 12 Apr 2013 | 01:05 am
Harvard Business Review recently ran a piece that looked at how global brands (or those striving to be so) must look at advertising through a new lens: the so-called glocal lens. Translation: a combin...
Hiding Ads Won’t Cure Banner Blindness 4 Apr 2013 | 08:17 pm
One of the biggest criticisms of digital advertising has long been that there are just so many irrelevant ads that consumers have developed “banner blindness.” One solution to banner blindness that th...
Ad Age Talks Big Data 29 Mar 2013 | 05:43 pm
We’ve talked a lot about big data on this blog and the impact it has on smarter and more effective digital advertising. Recently, Advertising Age dedicated a section of its print issue to the topic an...
Is Big Data a Big Deal? 21 Mar 2013 | 11:54 pm
By now, anyone not living under a rock has heard the term big data. It’s a constant topic of debate within the business, technology, and even mainstream press, and it is starting to gain some traction...
How to Select the Right Creative Agency for Your Company 14 Mar 2013 | 09:19 pm
Optimizing and launching your digital ads is only half the battle. It’s often ad creative that ultimately makes or breaks a campaign. Unfortunately, too many marketers shortcut the process of finding ...
Fifteen Percent of TV Ad Spend Moving to Digital? 8 Mar 2013 | 12:10 am
Recently, the Interactive Advertising Bureau commissioned a study with Nielsen that looked at how the movement of advertising dollars from TV to digital affects the reach and cost of campaigns. The st...
