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Is Print Still Relevant? 30 Mar 2011 | 02:21 am
Story Image: Strategic Communications With the advent of digital communications, tried-and-true print practices have fallen by the wayside in many marketing programs—but is that an effective strate....
Get Rid of Mobile Phobia Once and for All 30 Mar 2011 | 02:19 am
Story Image: Emerging Technology As smartphones and tablets continue to capture market share, their usefulness as marketing tools becomes ever more apparent.
Focus Groups vs. Telephone Surveys 30 Mar 2011 | 02:04 am
Story Image: Proving Program Value When you’re introducing a new concept or gauging customer opinion about a complex issue, these tactics are fantastic options. But when is one better than the othe....
