Me-digital - me-digital.co.uk
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Google announces “AdWords Enhanced Campaigns” 21 Jun 2013 | 08:10 pm
With Google announcing one of the biggest shakeups of the Adwords platform in its history, Senior Digital Media Executive Marc Crowther takes a look at what the changes will mean … more
Programmatic Media Buying – The Smart Way To Target Consumers Online 21 Jun 2013 | 08:08 pm
With brands investing more money than at any point in history in online marketing, Digital Media Account Manager Chris Gough looks at how brand owners can get smarter with their … more
Will Digital Radio Change The Way We Tune In? 21 Jun 2013 | 08:07 pm
Media Account Director and self-confessed radio addict Colin Malone takes a look at the world of digital radio (DAB) and how some technological developments could well change the way we … more
I’ll Drink to That 15 Jun 2012 | 05:28 pm
(But it may cost you 40p a unit from 2015) Minimum Pricing for alcohol looks like the most contentious social marketing issue to emerge in recent years. While at face … more
I’ll Drink to That 15 Jun 2012 | 05:28 pm
(But it may cost you 40p a unit from 2015) Minimum Pricing for alcohol looks like the most contentious social marketing issue to emerge in recent years. While at face value the case for minimum prici...
The Cookie Crew 12 Jun 2012 | 05:41 pm
Online Marketing and Working within the EU Privacy Directive The very mention of EU directives is enough to turn the blood cold among many marketing professionals, but unfortunately the EU Privacy Di...
TV – Gets All Social 8 Jun 2012 | 05:49 pm
In the early days of TV, advertisers projected the image of an evening’s viewing of being a social event for friends and family. The image changed rapidly from one of a social occasion to an anti-soci...
Zero to $100bn in Just Eight Years 7 Jun 2012 | 06:34 pm
Where next for Facebook? Facebook has arguably been the one story of business optimism in the current economic climate. Its IPO debut gave it a value of more than $100bn and the story of how a Harvar...
Is the convergent generation disconnecting for ‘Me-Time’? 29 Apr 2011 | 02:21 am
Jim Rothnie, New Business Director, asks ‘Is The Convergent Generation Disconnecting For Me-Time? A recent survey by Silver Poll showed that it is the over 55s who are adopting e-reader technologies...
iPad nail in the coffin or saviour 22 Apr 2011 | 02:31 am
On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester, found herself in a curiously awkward position at breakfast time. On a recent business trip, Sharon Palmer Head ...
