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‘The Attribution Dilemma: Correlation Does Not Infer Causality’, by Dan Robinson, Head of Artemis, MPG Media Contacts 31 Oct 2012 | 01:43 pm
The fact that correlation does not infer causality, as illustrated by the joke above, is a fundamental statistical principle, and it’s pretty important to understand when evaluating online media. It’s...
Why All The Fuss About Programmatic Media? By Darren Goldie, Managing Partner, Digital 31 Oct 2012 | 01:38 pm
Programmatic media is often heralded as the missing link between digital media and the mostly analogue media planning and buying components that have developed since the pen and paper days of marketin...
Social commerce: Research reveals insights into the behaviour of the ‘social shopper’ 18 Oct 2012 | 01:44 pm
Research from MPG Media Contacts and Lightspeed Research into 'the social shopper' has found that consumers continue to be inspired to purchase by social and online elements such as friend recommendat...
Double Standards – How are magazine apps on mobile performing? 17 Aug 2012 | 09:21 pm
Magazine mobile apps cannot replace the print form but, as a brand extension, they provide a different kind of experience and curated content, two experts think.
Deliver more conversions – create more Meaningful customer experiences 15 Aug 2012 | 06:24 pm
In our experience most brands don’t or can’t tackle the core issues of customer experience improvement and conversion rate optimisation head on.
The Evolving Agency Model: Paul Frampton, MD at MPG, Discusses How His Agency is Using Data-Driven Strategies to Deliver for Brand Clients 13 Aug 2012 | 06:15 pm
Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to inform brand message/positioning for clients, the vagaries of oversupply ...
The newtube: the real online video opportunity 30 Jul 2012 | 06:17 pm
n one of the rare sunny mornings of this month, a cluster of creatives, media planners and buyers and digital strategists eschewed the rays for the darkened Screening Room 2 of The Soho Hotel to hear ...
The power of insights – socialising big data to get the best campaigns 30 Jul 2012 | 05:13 pm
BIG DATA. Bored yet? Ever since interactive media-fest SXSW earlier this year, when the topic of big data took centre stage, the industry has been buzzing about the opportunities it holds. It’s uber-k...
The power of insights – socialising big data to get the best campaigns 30 Jul 2012 | 05:13 pm
BIG DATA. Bored yet? Ever since interactive media-fest SXSW earlier this year, when the topic of big data took centre stage, the industry has been buzzing about the opportunities it holds. It’s uber...
Opinion: Twitter, brands and celebrities: TOWIE (The Only Way Is Education). 23 Jul 2012 | 05:00 pm
Amy Kean, head of consumer innovation, MPG Media Contacts Today the ASA made its second ruling against a brand that has failed to communicate that a celebrity has tweeted on its behalf, using an indi...
