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Selling B2B? Meet the buyer 5 Aug 2013 | 05:42 am
Achieving the right tone for your potential readers and buyers can be challenging when you are selling B2B. Readers looking for high-authority content often skim past the content that’s not of intere...
[Infographic] The effect of social media on commerce 24 Jul 2013 | 09:54 am
The use of social media platforms is growing at an exponential rate. In fact, in the past 7 seven years the use of social media has grown 365 percent. With most of us now spending a considerable amoun...
The power of a focused community 15 Jul 2013 | 10:35 am
In the last few years I have witnessed something remarkable. A broad community of “digital enthusiasts” has gradually banded together realising that the sum is always greater than the parts. These pe...
Humour sells in Australian Advertising 3 Jul 2013 | 03:54 am
Although there’s a much-repeated adage in advertising that “sex sells,” it seems that Australians are more likely to respond to an advert that makes them laugh. A recent survey from Adobe and Edelman ...
PwC predicts advertising market to lift, led by online 1 Jul 2013 | 05:43 am
Source: Adnews The PwC Entertainment and Media Outlook 2013-2017 has predicted the overall ad market to lift at an compound annual growth rate (CAGR) of 2.7% to $13.18 billion. Pay TV and digital wi...
Do better email marketing with 99designs (plus free templates) 27 Jun 2013 | 11:37 am
Did you know that small and medium-sized businesses now spend the biggest share of their marketing budgets on email campaigns – 15 percent on average according to an iContact study. And it’s no wonde...
Selling Social: How Companies Are Connecting with Social Media [Infographic] 26 Jun 2013 | 11:04 am
When it comes to selling online, not all social media platforms are created equal. Have you noticed more ads lately on the social media sites you use? There’s a good reason for that. Companies are t...
Calling all innovators: Open Innovation Newcastle has $60,000 in grants for you in July 21 Jun 2013 | 11:21 am
If you’re an entrepreneur/developer/designer/sales driver interested in being funded to develop innovative solutions to problems worth solving, then Open Innovation Newcastle is the event for you. Wit...
4 digital marketing trends in 2013 14 Jun 2013 | 04:10 am
Digital marketing is evolving at an incredible pace. There is a wide range of effective tools, technologies and platforms delivering exciting changes to the digital marketing world this year. The info...
Levels of contact 5 Jun 2013 | 09:39 am
The blogosphere can be a wonderful source of information. We all regularly trawl it looking for great ideas, inspiration and help. The thing is, it is really only a starting point. Most good bloggers ...
