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Citibank Malaysia Boosts Conversion by 40% through Smart Versioning 12 Aug 2013 | 12:19 pm
For financial services providers and retail banks with constantly fluctuating offers, rates and promotions, Smart Versioning can be a lifesaver. It can be used to make frequent creative refreshes and ...
DG MediaMind Launched VPAID in Thailand 19 Jul 2013 | 02:40 pm
In May 2013 DG MediaMind introduced VPAID to the digital industry in Thailand. In conjunction with the launch, we organized a Pub Night (Pub – short for Publishers) at iDarts Ekkamai and invited a...
When and where TV-online integration makes sense 10 Jun 2013 | 08:37 am
Media agencies have started to integrate online and broadcast TV teams, but does this only make sense in markets like China, where online video viewership has far outstripped TV? Campaign ...
DG MediaMind becomes first global Rich Media Vendor for Tencent 10 Jun 2013 | 08:06 am
This partnership allows global and local advertisers to reach Tencent’s 750 million users in China. Advertisers will be able to take full control of their ad campaign by better targe...
New Features on DG MediaMind Platform 10 Apr 2013 | 07:45 am
Advertisers will now be able to use advanced technology to manage multiscreen campaigns on the DG MediaMind platform including mobile, video and desktop, supporting both Flash and HTML5. Among the n...
DG MediaMind’s 2012 Global Benchmark is Out! 21 Mar 2013 | 12:40 pm
We have just released the 2012 full year global benchmark report, “Viewability: A New Lens for Engagement”, becoming the first campaign management platform to provide viewability benchmarks across for...
We are now DG, Spot on. 20 Mar 2013 | 09:14 am
Introducing the new corporate identity for DG: Ad management platform DG is now entering the Asia Pacific region with a new corporate identity created to unified all of its TV and on...
DG MediaMind is a Winner of the IAB Digital Video Rising Stars Competition 28 Feb 2013 | 09:14 am
DG MediaMind has been named a winner and is a proud recipient of the first-ever Interactive Advertising Bureau’s (IAB’s) Digital Video Stars competition. This completes the trifecta, making MediaMind ...
MediaMind Helps Tag Heuer Meet Campaign Goals 15 Jan 2013 | 10:00 am
TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-th...
MediaMind’s favourite online ads of 2012 7 Jan 2013 | 09:01 am
Here are some of our favourite online ads of 2012, as picked by Carolyn Bollaci, our Regional Vice President, Australia & New Zealand, DG MediaMind: This article was originally posted in Marketing M...
