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Customer Lifetime Value 20 May 2012 | 06:32 pm
Customer lifetime value (CLV) is also known as lifetime customer value (LCV), or lifetime value (LTV). It is the net present value of the cash flows attributed to the relationship with a customer. Set...
Product Positioning on E-commerce website 18 Feb 2012 | 05:35 pm
I have divided products into two categories 1. Products — Attractive to customers High Orders/View % Low Price of the Product High % Discount High Per day orders for the product 2. Products - we ne...
Departments of an ad agency 5 Feb 2011 | 05:14 pm
Today’s ad agencies are ONE STOP SHOP for all services providing total communications packages for the client’s brands. “The work of an advertising agency is warmly and immediately human. It deals wit...
Online shopping and its users 14 Jan 2011 | 10:17 pm
Every Online shopping site sould designed and developed not only to satisfy these four customers but also to help them reach next level.
Definations of commonly used terms in Email Marketing 8 Jan 2011 | 05:25 pm
ESP–Email Service Provider (Epsilon International). ISP–Internet Service Provider (AOL, Hotmail/MSN). RBL–Real-time Blocking List or Real-time Blacklist (Spamhaus). URIBL–URL Based Black listing servi...
Why the welcome email program is important? 8 Jan 2011 | 05:07 pm
The welcome mail is one of the critical element of trust building email marketing campaigns creating base for long term relationship. The welcome mail allows marketers not only to instantly confirm ...
Action Plan 3 Dec 2010 | 04:25 pm
Action plan helps making smooth transition from analysis to achieving goals. Action planning is defining the scope of work to meet the set goals. A good action plan answers What are your goals? Goals...
Bounce Rate 24 Nov 2010 | 04:09 am
Bounce rate is a measure of visit quality as it gives percentage of one page visits (total number of one page visits/total visits). A high bounce rate generally indicates that information given on sit...
Importance of various factors affecting online shopping behavior 12 Oct 2010 | 03:54 pm
The popularity of e-commerce websites has grown by leaps and bounds due to due to convenient and enhanced shopping experience. Online purchasing of goods, both expensive and cheap, is prevalent to a m...
Factors influencing visit to website 27 Sep 2010 | 02:59 am
‘Content is a King’ is very popular phrase. So we decided to run a survey to find out what factors are important for the user to visit a website In this survey we asked each of the users: “Thinking a...
