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Innovation: Video inside print magazine 25 Jan 2010 | 09:20 pm
When I learned about this, my first thought was “ahh, but of course. It makes sense. Why didn’t I think of that” In the latest example of finding media innovation where you’d least expect it, CBS is ...
Did you know 4.0 - new version of the Shift video 1 Jan 2010 | 12:59 am
This is another official update to the original “Shift Happens” video. This Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, ...
Chris Anderson video interview: Free the future of radical price 9 Dec 2009 | 04:47 pm
Chris Anderson is the Editor in Chief of WIRED magazine and author of The Long Tail and FREE: The Future of Radical Price. The Long Tail concept has found broad ground for application, research and e...
Study: Facebook campaign for B2B marketers 8 Nov 2009 | 09:44 pm
Michael Leander shares a B2B campaign on Facebook in the slideshow below. True to the rule of transparency you get all the true & dirty details in the slideshow. Watch it and please do particpate in t...
CMO Trends 2010 Survey 8 Nov 2009 | 09:08 am
Here is the CMO Trends 2010 survey. Keeping the survey similar to the CMO survey we did last year, we have refrained from changing too much. Please do spend 5 minutes to complete the survey. You will ...
Social media: Sprite takes Youtube and Facebook to the next level 8 Nov 2009 | 02:34 am
Green Eyed World follows the life adventure of Katie Vogel, a talented girl with a green guitar, killer tunes and big dreams. Each week, the new episode is your backstage pass into the music business ...
Internet marketing in Cyprus 7 Nov 2009 | 08:23 pm
Written by Michael Leander End of October, I (Michael Leander) had the pleasure of training marketing representatives of some of the most important businesses in Cyprus. Organized by RJTulip, the 2 ...
Das neue Bundesdatenschutzgesetz (BDSG) – Die neuen Herausforderungen für Vertrieb und Marketing… Von Opt-Out zu Opt-in ! 4 Nov 2009 | 06:26 pm
Zum 01. September trat das neue BDSG in Kraft. Es fordert von den Unternehmen einen Paradigmenwechsel: Von Opt-Out zu Opt-in. Dazu gibt es viele Ausnahmeregelungen und Besonderheiten. Das kostenlose ...
Cavendish Hotel, London, United Kingdom - video 25 Oct 2009 | 04:59 pm
Michael Leander filmed a quick video of one of the rooms in the Cavendish Hotel on Jermyn Street in London, United Kingdom. A very nice 4-star hotel. Probably the best 4-star hotel I have stayed in. E...
The social media revolution video 24 Oct 2009 | 11:50 pm
Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video i...
