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From effectiveness to marketing excellence 20 Aug 2013 | 10:06 pm
Here at [meta]marketer we were really excited to sponsor the Nashville Business Journal’s first Chief Marketing Officer Awards this past week. Why so excited? Because we work with clients all over the...
Choosing the AND, or when The Beatles answered Hamlet’s soliloquy 12 Aug 2013 | 11:57 pm
“It’s Not About the Nail” is a viral piece of satire that contains actionable insights for relationships, but also marketing. Rather than dwell on the gender stereotypes it portrays, imagine the woman...
An open letter on the “flawsome” trend 5 Aug 2013 | 09:48 pm
Doing a Google search for “being vulnerable in business” brings up countless articles and blog posts, mostly emphasizing the same thing: brand authenticity, the importance of transparency when mistake...
What can a coffee company teach us about experience optimization? 29 Jul 2013 | 09:33 pm
“In its campaign to revive the intimate, friendly feel of a neighborhood coffee shop, Starbucks orchestrated the closing of 7,100 of its American stores at precisely 5:30 p.m. for a three-hour retrain...
What “The Twizzle” teaches us about smarter marketing 23 Jul 2013 | 09:08 pm
On February 28, 1962, The Dick Van Dyke Show aired “The Twizzle.” Breaking from the formulaic, joke-laden strategy that brought this show so much success, this anomaly featured multiple dance numbers ...
Earned Media: the supercharged marketing no money can buy 24 Jun 2013 | 10:13 pm
Last week, CNNMoney.com ran a story about the eight most business-friendly cities in the United States. Nashville came in at number six. This would be great news for Nashville businesses in any case, ...
That’s right, that’s me: Kate O’Neill, cover girl 6 Jun 2013 | 12:33 am
I’m a cover girl! OK, so it’s in the nameplate of a mid-market business newspaper, and not the cover of, like, Vogue or Glamour or Fast Company or even Cat Fancy, but my mom and the maintenance guy in...
Pubcon New Orleans 2013: Marketing Optimization is Getting Attention 30 Apr 2013 | 08:05 pm
I just got back from Pubcon in New Orleans. If you’ve never been to a conference geared at Internet marketing ninjas, allow me to paint a picture. Many of the conversations involve the finer points of...
What are you learning? 6 Apr 2013 | 12:26 am
I spoke this morning at a Williamson County Chamber of Commerce event on a marketing and PR panel with Keith Miles, partner at McNeely Pigott & Fox Public Relations and Mark Cleveland, CEO of Swiftwic...
Why the CMO Needs to Care About Tech Talent 25 Feb 2013 | 11:10 pm
The Nashville Area Chamber of Commerce recently launched an initiative called WorkIT Nashville, aimed at recruiting technology talent from other markets. (You can even see my smiling mug on the “conta...
