Metaphorinteractive - metaphorinteractive.com
General Information:
Latest News:
PPC Campaigns Are Now More Costly 12 Jul 2013 | 05:00 pm
With the introduction of Google Enhanced Campaigns, costs have been creeping up for keywords within paid search marketing campaigns. Some reports have found CPC’s increasing as much as 14% for keyword...
Mobile Search and Why PPC Now 8 Jul 2013 | 05:00 pm
It’s pretty evident that Google is under pressure to serve better mobile search results to consumers. In fact, last month it was announced that Bing would be the default search engine for Siri with th...
Bing, Google and the wonders of Social Search Optimization 5 Jul 2013 | 05:00 pm
I’ve written several blogs over the last few weeks about social search and social search optimization and why brands should care and how to implement said optimization. While I was watching my favorit...
Improving Blog Titles & Meta Descriptions for SEO 3 Jul 2013 | 06:00 pm
I have been blogging for many years and looking back over the weekend, I hung my head in shame. How in the world could I have called something, ‘Cute DIY Craft’. How embarrassing. The post doesn’t eve...
Brands Need e-Commerce Marketing 1 Jul 2013 | 08:00 pm
A recent article in Internet Retailer claims that brands with e-commerce functionality – aka the ability to purchase on their website – have seen a massive influx of new visitors. When surveying their...
Optimizing Social Channels with Social Search Optimization 28 Jun 2013 | 05:00 pm
Earlier this week I talked about why social search matters for your brand. Social search allows your brand to reach followers and fans in more ways than just through your brand’s social media channels...
Say Hello to Bing - iOS 7 SEO Implications 26 Jun 2013 | 06:00 pm
When iOS 6 was released few SEO’s thought it would have the affect that is has had. A week after it’s release, many SEO professionals began to realize that organic and direct traffic wasn’t tracking c...
Why Social Search Matters to Your Brand 24 Jun 2013 | 06:00 pm
Last week I discussed the meaning of social search and a little history on how it became a buzzword in the digital marketing industry and how it’s spreading across industries. In understanding social ...
Insights from SES Toronto: Content Marketing & Link Building 21 Jun 2013 | 07:00 pm
I learned so much from SES Toronto that I really don’t know if I can share it all in just one blog post! The Search Engine Strategies conference is always extremely beneficial. Thought leaders are the...
What is Social Search? 19 Jun 2013 | 05:00 pm
The idea of social search has been tossed around among digital marketing professionals for several years, but only recently came into the lime light early last year as Google introduced Search Plus Yo...
