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Digital Marketing in Healthcare: Behind the Curve? 27 Aug 2013 | 05:14 pm
Is the healthcare industry behind the current marketing trends? If so, why is healthcare late to the digital marketing game? This report from Marketo, a leading marketing automation firm, suggests 5 w...
Why Your mHealth Brand Content Is So Awful 22 Aug 2013 | 05:19 pm
Much of the mHealth content I run across is just plain bad. While 9 out of 10 B2B firms use content to build their brand and spread their marketing message, much of this content is self-serving, not r...
#010: Healthcare IT ROI: Show Me the Money 21 Aug 2013 | 05:19 pm
Last week we explored how a lean, agile approach is required in healthcare IT product development and marketing. Is there a payoff, a profit realized in the investment in healthcare IT? Can healthcar...
Twitter Tip Sheets for mHealth Marketers 20 Aug 2013 | 05:23 pm
Twitter offers mHealth firms an effective social media platform. Yet, many mHealth marketers dismiss Twitter, or fail to truly tap the power Twitter offers to spread their key marketing messages. P...
#009: mHealth, Digital Health, TeleHealth, Healthcare IT: What Is It? 16 Aug 2013 | 06:26 pm
Right now, we’re hearing all sorts of buzzwords about communication and information technology in healthcare. Jonah J. Czerwinski, senior advisor to the Secretary of the U.S. Department of Veterans Af...
Mobile Website: A MUST for mHealth Marketing 15 Aug 2013 | 05:35 pm
Short, sweet… and brain dead obvious: To effectively market your mHealth firm you MUST have an effective mobile website. If not, you’re simply not even in the game. Why a Mobile Website Is a MUST? Mo...
Digital Health Marketers Struggle With Mobile 13 Aug 2013 | 05:00 pm
How healthy is your mobile marketing? As a digital health or mobile health firm, you obviously realize that mobile is critical to your marketing success. Many businesses know this, yet their mobile m...
Tap the Power of Storytelling in mHealth Marketing 8 Aug 2013 | 06:31 pm
You… only YOU… can tell the story of your business and why you do what you do. In a crowded, noise-filled marketplace, telling your story is key. Telling your story is a must. It’s not about the techn...
#008- Digital Health Marketing- Branding and Positioning Action Plan 7 Aug 2013 | 05:20 pm
To compete in a crowded, noisy marketplace today, you must first do your homework to create a smart strategy. We covered how to create your digital health marketing stratgey in the previous three podc...
Social Media Do’s and Don’t's for Digital Health Marketers 6 Aug 2013 | 04:22 pm
Social media is a vital element in amplifying and spreading your marketing message. While many digital health firms are eager to take advantage of all the promises of social media, lots of firms make...
