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I’m Working for Twitter! 23 Jan 2013 | 09:51 pm
OK, I’m just pinching myself. It doesn’t feel real yet. I applied at Twitter to become the SMB Marketing Adoption Manager and got the job. I officially started with an amazing team this morning. What ...
Leave Cancer in Our Wake by Supporting Swim Across America 3 Sep 2012 | 10:01 am
After four years of sickness and tremendous pain, my sister Debby Greer-Costello lost her battle against leukemia in May of 2009. She was just 42 years old. To this day, I have never seen suffering so...
What A Marketer Learns After a Year of Attempted Hacking 29 Aug 2012 | 04:01 pm
We all know developers can do marketers’ entire jobs because they speak English, right? A company like Apple or Google can build amazing products that everyone buys based on word on mouth alone*. When...
Building Online Communities with Social Applications 2 May 2012 | 12:34 pm
Yesterday I caught a tweet by Rohit Bhargava that caught my eye. It referenced a post by Jay Baer that mentions the lack of personnel often assigned to social media accounts. According to Baer, “This ...
Why Geolocation Isn’t Quite “There Yet” 29 Aug 2011 | 04:28 pm
This weekend, we cowered to think that major cities on the American east coast would be pummeled by Hurricane Irene. We watched CNN and Twitter to see how things were going. Geolocation tools like Fo...
How Can We Clone Steve Jobs? 25 Aug 2011 | 04:01 pm
Tim O’Reilly’s Google+ stream tipped me off to a very interesting post on Forbes about how outsourcing both helps and hurts us. You really should read it yourself, but the long and the short of it is ...
Joi Ito Explains Creative Commons 28 Jul 2011 | 09:12 am
My good friend and multi-talented designer of this blog Shyama Golden and I were discussing how confusing the internet landscape can be to an artist or musician. Seesmic founder Loic Le Meur asks Foun...
How to Be More Pleasant on Google+ 27 Jul 2011 | 07:06 am
Apparently I’ve been dubbed some sort of queen of social media, and yet, it really can bore me quite a bit. From people ranting about some client they’ve had to people underhandedly pitching their bra...
Caveats for Quantifying Online Influence 19 Jul 2011 | 02:23 pm
So Omar Gallaga wrote an Austin American Statesman piece about how our lives are increasingly becoming measured by our online presences. It was a well written piece and probably opened a lot of people...
How @Expedia Demonstrated What Community Managers Should Do 17 Jul 2011 | 12:41 pm
People have told me that I shouldn’t expect companies to be perfect. Good advice. I don’t expect companies to be perfect–I do expect them to accept responsibility when it is appropriate and learn from...
