Michielgaasterland - michielgaasterland.com - Michiel Gaasterland
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Leaving Storywise and joining ROBIN 8 Apr 2013 | 04:21 pm
“There is a Japanese proverb that says: ‘Raise the sail with your stronger hand’. Meaning you must go after the opportunities that arise in life that you are best equipped to do”. Soichiro Honda (foun...
Shameless Blog Promotion 2013: Your Blog Post Publishing & Promotion Ritual 5 Mar 2013 | 01:58 pm
Writing blog posts is one thing, promoting them is another. And although Great Content is the cornerstone of blogging success, promoting your posts is just as important. The question then is: ‘How do ...
So, what exactly is Great Content? 12 Feb 2013 | 08:18 pm
Great content is the secret to marketing success on the social web. That’s what all the gurus and expert blogs tell you. And it’s true; great content is what drives people to click, share, follow, sub...
The secret of Marketing 2.0: there’s no substitute for caring 11 Sep 2012 | 07:04 pm
One of my favourite marketing 2.0 quotes of all time comes from Gary Vaynerchuk, the video blogger, who so successfully built his wine business through social marketing. He says: There is no substitut...
Leverage 7 Aug 2012 | 05:16 pm
It’s a word I hear a lot. I even use it myself sometimes: Leverage. I like the word. “Leverage” Sounds and smells fluid & rubbery. But it actually means to do the opposite. It takes power and muscle t...
Marketing 2.0 in plain language: are you being served? 26 Jul 2012 | 06:20 pm
Hi there & welcome. I thought it was time to freshen things up – and reorganise my content a bit. Hope you like it! Before I started reorganising I did a sanity check on who exactly I’m trying to help...
This feed has moved! 25 Jul 2012 | 12:45 am
Please update your RSS reader to the new address: http://feeds.feedburner.com/MichielGaasterland.
This feed has moved! 25 Jul 2012 | 12:45 am
Please update your RSS reader to the new address: http://feeds.feedburner.com/MichielGaasterland.
Five practical tips for SME’s to organise better events 5 Apr 2012 | 04:59 am
Organising events is a great way for SMEs to build awareness, connect with their target audiences and establish positioning within their industry. But organising a great event – with mutual value for...
The biggest ‘social media’ opportunity & threat for B2C companies 3 Apr 2012 | 03:45 am
Amazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising &...
