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PPC Ad Text 23 Dec 2010 | 02:39 am
I have reviewed a lot of clients’ PPC accounts over the years and the one thing that strikes me is the poor exploitation of ad text. This is the first step in the journey that a user is going to make ...
Making Pay Per Click Bid Changes 21 Dec 2010 | 06:35 am
PPC specialists will often talk about different ‘optimisation strategies’ to employ when making changes to a Pay Per Click account. In this blog I’m going to discuss the things that are looked at with...
Making the most of your PPC budget. 15 Dec 2010 | 11:41 pm
Ok, so your Pay Per Click campaign has been running for a few weeks but the adverts haven’t been showing as often as you thought. Sometimes you search and it doesn’t appear at all for mulitple searche...
What monthly Pay Per Click budget should I have? 13 Dec 2010 | 10:55 pm
The first thing I do when asked this question by my clients is to turn it around and ask them, what will be your monthly budget? What can you afford each month? Now most clients will say that the mor...
PPC Building Tips 11 Dec 2010 | 03:17 am
Hi guys, Just a quick post to give you the main areas of PPC that you need to be aware of when building your account. Keyword Research – Extensive research of keyword variations and length needs to ...
Hello Everyone! 11 Dec 2010 | 12:25 am
And welcome to my new blogging website! I’ll be discussing all things PPC and SEO on here, providing up-to-date news and information. Giving you hints and tips to not only improve the volume of traff...
