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Mobile Coupons showing great results for advertisers 10 Aug 2013 | 09:58 pm
A recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns. The study predicts that that the number of US mobile coupons users ...
UK mobile consumers love research,but are very likely to purchase 8 Aug 2013 | 06:48 pm
UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventuall...
Customizing a bottle of Scotch:A Father’s Day message from Diageo 7 Aug 2013 | 07:55 pm
The best advertising campaigns are often those that help people communicate their true feelings and emotions. This mobile campaign from Diageo, which ran in Brazil, does just that. And although its n...
In-app mobile ads are draining battery life! 3 Aug 2013 | 12:38 am
More and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app. But a recent study shows that in fact these in-app ad...
Home Depot continuing to increase its focus on mobile 2 Aug 2013 | 09:30 pm
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference. The ...
Women still prefer physical shopping, but mobile has its place 2 Aug 2013 | 09:02 pm
Mobile shopping for women, it seems, still involves visits to real stores. A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the ...
Mobile Horizons Forum - Istanbul 22 Jun 2013 | 08:29 pm
The Mobile Horizons Thought Leadership Forum was held earlier this month in Istanbul to explore the latest trends and future vision of Mobile at the center of our lives. Organized by Mobile Innovatio...
Google “Chrome Experiments”:Simple games that demonstrate new technology for consumer interactivity 22 Jun 2013 | 01:40 pm
Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, dema...
Mobile Advertising grows over 100% in 2012 20 Jun 2013 | 09:56 pm
Twice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed, interesting look...
Dozens of Android apps infected with virus 20 Jun 2013 | 08:45 pm
Dozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32 apps on the Google Play store, from four different developers....
