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EBay wagers on multiscreen shopping with universal app update 27 Aug 2013 | 02:00 pm
The eBay Fashion app EBay is marrying up the iPhone and iPad experiences of its fashion and motors applications to address how consumers increasingly shop across multiple devices. The app update aff...
Mobile lives up to hype as catalyst in online back-to-school sales: report 27 Aug 2013 | 01:45 pm
Costco's mobile site Retailers that invested in mobile this back-to-school season saw a boom in traffic and sales, evidenced by two new reports from IBM and Placed. A new report from IBM finds th...
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental 27 Aug 2013 | 01:30 pm
Pulling ahead with mobile Please click here to register for the Mobile Marketing Summit: Holiday Focus 2013 in New York on Thursday, Sept. 12, 2013 Registration is open for the fourth annual Mobile ...
Harris Teeter pilots mobile wallet to speed up grocery checkout 27 Aug 2013 | 01:15 pm
Paydiant's mobile wallet Mid-Atlantic grocery chain Harris Teeter is testing a mobile wallet system to allow consumers to pay for groceries ordered online. With the help of Paydiant, the company wil...
Cosi leverages social sharing to promote sweepstakes, drive mobile engagement 27 Aug 2013 | 01:00 pm
Users can take mobile social actions to enter sweepstakes Fast casual restaurant chain Cosi is putting mobile and social at the center of a new multichannel campaign, enabling smartphone users to sha...
Samsung’s Mega likely to give big boost to app advertisers – Mobile Marketer 27 Aug 2013 | 12:45 pm
Please click here to sign up for Mobile Marketer for free Samsung’s Mega likely to give big boost to app advertisers Samsung continues to bet that bigger is better when it comes to mobile with its G...
Aston Martin unveils Instagram page to increase scope of images – Luxury Daily 27 Aug 2013 | 11:30 am
@astonmartinlagonda Instagram Ralph Lauren, Tiffany reinforce luxury image via US Open sponsorship Ralph Lauren, Tiffany & Co. and other brands are reaffirming their luxury status as sponsors of the...
Is texting going extinct? 27 Aug 2013 | 11:00 am
Tom Cotney is CEO of mBlox By Tom Cotney What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct. Broadly applying Moore’s Law, technology...
Mobile grabs bigger share of fashion brands’ fall media mixes 26 Aug 2013 | 02:00 pm
J. Crew debuts fall campaign on Pinterest J.Crew, Oscar de la Renta and Gap are all fashion brands that are relying on mobile and social platforms this year to guarantee that consumers see collection...
Carl’s Jr. franchise SMS offer generates 17pc redemption rate 26 Aug 2013 | 01:45 pm
Carl's Jr. drives foot traffic via SMS A Carl’s Jr. franchise with 40 locations in Oklahoma and Texas credits some recent high redemption rates with SMS coupons to the ability to push out aggressive,...
