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What are teens talking about? 26 Aug 2013 | 01:50 pm
Graham Brown, Ghani Kunto and Freddie Benjamin of mobileYouth discuss the question “What are teens talking about?” With Linkedin launching its campus connect and Time leading with the “Generation Me ...
Not just interns and house wives: The 6 Reasons why people are leaving Facebook for Discrete Social Media 19 Aug 2013 | 03:45 pm
Today’s customers don’t compromise. For the Social Customer, the alternative to your product is just a click away. This is a frightening reality for some, but for others it presents unique opportuni...
Apple to Zappos: 5 brand case studies on making marketing social 13 Aug 2013 | 11:36 am
Top brands – from Apple to Zappos go Social not by focusing on social media, but by focusing on a social mindset. Social brands create compelling customer experience through effective communication. ...
The Social Anthropology of Young People: Cars, Cigarettes and Cell Phones 5 Aug 2013 | 03:05 pm
If you want to understand the The Social Customer then, like the anthropologist, understand interaction through the Social Tools used in their culture. Why? Because, youth don’t buy stuff they buy wh...
6 Presentations on The Social Customer 1 Aug 2013 | 03:39 pm
What is the Social Customer? Continue reading What is the Social Customer? We are Social By Design Get the Latest Insights on Youth Social Behavior Turn young customers into Fans Understand the s...
From video chat to hanging out: 5 ways youth make communication a more social experience 29 Jul 2013 | 02:16 pm
Don’t be the ‘I don’t get it’ Parent In the 7 Principles of the Social Customer, we shared the insight that 90% of communication is passive. While we are designed to interactive passively, trying to...
What is The Social Customer? 25 Jul 2013 | 03:28 pm
New Presentation: What is the Social Customer? Continue Reading About The Social Customer: The 7 Principles of the Social Customer Big Data Youth Behavior and Facebook Are You Ready for the Discon...
7 Principles of the Social Customer: new insights for customer experience and consumer behavior 22 Jul 2013 | 03:00 pm
1) The Social Customer is about social motivations not social media If we want to understand the Social Customer, the answers lie in understanding their psychology and motivation first. Social motiva...
The Tyranny of Identity: How Big Data is changing Youth Behavior on Facebook 15 Jul 2013 | 10:19 am
Understanding the Social Customer means understanding the motivations of people like Sally Ike. Sally Ike is a senior at high school. Like most of her peers, she’s on Facebook but when it comes to s...
Are You Ready for The Disconnected Generation? 8 Jul 2013 | 01:32 pm
What’s missing and what people really crave today are the inefficiencies of business that reveal our humanity. Communities Reclaimed Lined up on the boulevard of Abbot Kinney is a small group of aro...
