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The Perfect Text for a Dental Practice Website 27 Aug 2013 | 07:41 pm
A comment our copy department often hears is: Why isn’t the text on the page _______? The blank can be “shorter,” “longer,” “more in depth,” “less clinical,” “more/less salesy,” “in first person?” Tod...
Text on Website Homepage Vital for SEO 26 Aug 2013 | 07:20 pm
People love photos and videos. The rocket-fast success of Pinterest (a photo sharing social network and the third most popular social network) and the unprecedented popularity of YouTube are sure-fire...
10 Things to Tell Your Dental Marketing Company 23 Aug 2013 | 08:02 pm
The best dental marketing company can help your practice grow, but they can’t do it alone. Why? Because today, people expect a personal touch in marketing – particularly from a private practice, and e...
How Many People Visit Dental Websites on Mobile Devices? 22 Aug 2013 | 07:10 pm
When I first considered the idea of people searching for a dentist on a smart phone, I thought it would only happen in a dental emergency. I sincerely did not believe that people would search for a de...
Third Party Embeds in Your Dental Website 22 Aug 2013 | 12:09 am
Because your dental office can’t handle everything the Internet has to offer, you probably outsource some things to other companies. Marketing, like your website and newsletters, patient communication...
Repetitive Blog Topics Part of Effective SEO Strategy 20 Aug 2013 | 11:24 pm
Pop Quiz: What is the primary purpose of a blog on a dental website? Is it A) to educate patients; B) to get blog followers; C) to get social networking shares and likes; or D) to get more SEO credi...
Benefits of Responsive Website Design 19 Aug 2013 | 09:13 pm
Have you ever been pitched an iPhone app or mobile website? These two rather costly marketing tools were Band-Aids for a few years, covering the scrape left between websites built for PC and those bui...
Bad Google Reviews Botch Great SEO 16 Aug 2013 | 06:14 pm
If your dental website has fallen off page-one Google results, but you’ve not changed your marketing tactics, one or more not-so-great patient reviews may be to blame. Reputation Management Solutions ...
How to Optimize Your Dental Video for Google Search 15 Aug 2013 | 11:54 pm
Did you know that Google owns YouTube? As the biggest and best search engine on the planet, Google’s goal is to provide Internet users with information. The volume and quality of information must be k...
Quick Lesson about Keywords 14 Aug 2013 | 11:10 pm
You may already know that keywords are words or phrases you type into a search engine in an effort to find specific information. If you want a home builder, you might type “custom homes Dallas” or “lo...
