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Why We’ve Been Wrong: The Product Isn’t the Hero 26 Aug 2013 | 07:00 pm
Remember the scene in Star Wars IV: A New Hope in which Obi Wan Kenobi is training Luke Skywalker to become a Jedi Knight? Luke is “blindfolded” by wearing a blast helmet and slashes at the air with h...
Three Challenges Marketers Face in Wowing Their Tech Clients 23 Aug 2013 | 07:01 pm
Salt and pepper. Merlot and Gouda. Facebook and Instagram. Few would bat an eyelid at the coexistence of these classic—and not so classic—pairings. But marketers and tech clients? If that was always ...
Are Google’s Tabs Making the Inbox More Shopping-Friendly? 22 Aug 2013 | 06:57 pm
Did Gmail’s Tabs make the inbox a better environment for e-commerce? While marketers worried that Tabs would make promotional messages easier to ignore, early indications suggest that exactly the oppo...
Just Because Day: Do Something for the Fun of It (and Stretch Your Marketing Muscles) 21 Aug 2013 | 07:05 pm
August 27 is Just Because Day. That means you’ve got one week to think of doing something just for the heck of it. When’s the last time that happened? Just Because Day can be a great excuse for break...
On the Internet, Marketers Now Know Whether You’re a Dog 20 Aug 2013 | 07:00 pm
It has been almost 20 years since The New Yorker published this iconic cartoon by Peter Steiner. Hard to believe! The joke at the time was fueled by the common conception that anyone could pretend to ...
WayBack Marketing Series: Jon Miller on Being Aggressively Open and Creating Tons of Content #WayBackMarketing 19 Aug 2013 | 07:00 pm
I hope you have enjoyed reading the WayBack Marketing interviews as much as I have enjoyed conducting the interviews! As I take on my new role as CMO at Intronis, I have been thinking about how best t...
Did Google’s New Inbox Just Kill Email Marketing? 16 Aug 2013 | 07:01 pm
As one of the most popular email services in the world, with half a billion users and counting, Gmail’s recent inbox changes have some pundits questioning whether email marketing’s best days are behin...
Four Ways to Deliver Meaningful Mobile Advertising Engagement 15 Aug 2013 | 07:00 pm
Every day seems to bring a new innovation in ad tech, a new ad exchange, and new must-do best practices for reaching consumers. Fueling today’s mobile ad land grab is the vast opportunity before the ...
What Marketers Can Learn From One, Two, Three Levels of Data 14 Aug 2013 | 06:59 pm
We live in a time of memes and one-hit wonders. In most cases, what’s trending one moment will be an afterthought in a matter of days. Most CMOs and marketers who understand that fact strive to create...
Build an Award-Winning Blog in Less Than a Year [Visual Sketchnotes] 13 Aug 2013 | 07:00 pm
Too often, a marketer creates a blog, provides content for it, and then sits back, waiting for the hits to appear. Successful blogs, however, require hard work behind the scenes. In a recent Marketin...
