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The Weakest Link – Your Social Media Marketing “Killer App” 17 Jul 2013 | 04:23 am
I have this unrelenting suspicion that people deeply, innately, in every fiber of ourselves need to be connected. Radical, I know. I recently went back to Princeton for my college reunion and spent 4...
How to market online to a multilingual audience 24 Nov 2010 | 07:39 am
English is often seen as the Internet’s ‘lingua franca,’ but the truth is that most of the world’s population speaks no English at all – and even 85% of those who do speak English as a second language...
How to market online to a multilingual audience 23 Nov 2010 | 11:39 pm
English is often seen as the Internet’s ‘lingua franca,’ but the truth is that most of the world’s population speaks no English at all – and even 85% of those who do speak English as a second language...
4 Lessons From Innovators 15 Apr 2010 | 04:29 am
First mover advantage is great, except when it’s not. If your product is truly innovative, your biggest challenge is likely to be explaining what, exactly, your product is, what its benefits are, and ...
4 Lessons From Innovators 14 Apr 2010 | 09:29 pm
First mover advantage is great, except when it’s not. If your product is truly innovative, your biggest challenge is likely to be explaining what, exactly, your product is, what its benefits are, and ...
Publicity Temperature: How hot is your campaign? 3 Apr 2010 | 07:57 am
When it comes to your business or product, the amount of heat you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and you’ll get burned; not...
Publicity Temperature: How hot is your campaign? 3 Apr 2010 | 12:57 am
When it comes to your business or product, the amount of heat you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and you’ll get burned; not...
Attracting Customers with SEO Misspellings 19 Jan 2010 | 07:32 am
If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers. It is no secret that the I...
Attracting Customers with SEO Misspellings 18 Jan 2010 | 11:32 pm
If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers. It is no secret that the I...
Speak Up! Get out there and find an audience for what you do 12 Dec 2009 | 07:11 am
One of the greatest fears that people have is public speaking — people would rather deal with snakes, spiders, even death than have to get up and speak to an audience. It’s too bad, because one of th...
