Digital marketing lessons learned from IBM’s annual customer conference 27 Jun 2013 | 01:40 pm

IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned. What were some of the key takeaways for digital marketer...

Beyond Web Analytics Podcast Interview on the Coming Standards for Digital Data Collection 15 May 2013 | 01:48 am

Tune in to the recent Beyond Web Analytics podcast on the topic of the coming Standards for digital data collection via tags. Listen as the BWA hosts Adam Greco, Rudi Shumpert explore the topic and co...

Announcing Speakers at IBM’s 2013 USA Customer Summit, May 21-23 1 May 2013 | 10:03 pm

The Coming New Standard for Digital Data Collection via Tags 25 Apr 2013 | 02:31 am

Having served in the digital analytics and marketing industry for the past 12 years, I remember waaaay back in maybe 2006 there were passionate voices in the industry advocating that the page tagging ...

Moneyball Meets Marketing: How the best-in-class actually use big data to increase digital marketing results 1 Mar 2013 | 04:35 am

The movie Moneyball isn’t really about baseball. It’s not even about statistics. It’s about the way data can be used to challenge conventional wisdom, and its something those of us in the field of mar...

Prefer SaaS or On-Premises for your digital analytics and marketing technology solutions? 12 Sep 2012 | 08:48 pm

What deployment model should marketers prefer for their digital analytics and other marketing software technology solutions that support their efforts? Should they pick: Cloud based solutions i.e. So...

Announced today: IBM Marketing Center 5 Sep 2012 | 11:30 pm

IBM today announced the new IBM Marketing Center — an all-in-one solution that combines digital analytics data with real-time marketing execution. Marketing Center provides A/B testing, website person...

Smarter Commerce – how companies reap synergies between Buy, Market, Sell, Services 6 Aug 2012 | 01:30 am

This video is about – what I think is – the most interesting idea in IBM’s Smarter Commerce vision. Namely, synergies that companies can reap from sharing customer-centric insights between their Suppl...

IBM’s Smarter Commerce explained in terms a 5 year old could understand 31 Jul 2012 | 06:37 am

They say, if you can’t explain something in a simple and clear way, maybe you don’t understand what you are talking about. So … I was asking myself … could I explain IBM’s Smarter Commerce portfolio o...

IBM’s Smarter Commerce explained in terms a 5 year old could understand 31 Jul 2012 | 03:37 am

They say, if you can’t explain something in a simple and clear way, maybe you don’t understand what you are talking about. So … I was asking myself … could I explain IBM’s Smarter Commerce portfolio o...