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A Closer Look at Who Influences Our Purchase Decisions 17 May 2013 | 12:52 am
As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads. As the online players continue to gobble up smaller entities it is interesting to speculate on the s...
Looking Beyond the Average – In Defense of the Outlier 18 Mar 2013 | 09:09 pm
In a recent blog post, marketing guru Seth Godin, describes the need to understand which audience ‘Ideal, average or outlier’ you are using to make marketing decisions and why. A very good point. Som...
at&t and me 12 Jan 2013 | 05:09 am
Not surprisingly, people really care about their mobile phones and service. The mobile phone is such an integral part of our life that when benefits are added we notice. Likewise when we consistent...
MY-TAKE Co-Founder Rich Armstrong Speaks with Texas MBAs 15 Nov 2012 | 11:35 pm
My-Take co-founder Rich Armstrong was asked by the University of Texas McCombs School of Business to speak to a group of marketing students from the MBA program. The following is a brief Q & A with Ar...
Does Your Loyalty Program Deliver Customer Insight 7 Nov 2012 | 09:20 pm
Many strong brands have loyalty programs and place a great deal of emphasis on getting them right. However, one often over-looked aspect of loyalty programs is the insight that can be gathered throug...
My-Take Founders Speak at Future-M 27 Oct 2012 | 01:05 am
This week Boston was taken over by the world of marketing with FutureM. The Massachusetts Innovation and Technology Exchange teamed up with top executives, agencies and corporations in the Greater Bos...
How Often Do Your Facebook Fans Engage? 22 Oct 2012 | 08:40 pm
An article in Mashable.com references a study indicating only 6% of a brand’s Facebook fans actually engage with their page. The article suggests that brands may want to focus their efforts on the co...
Why is the red bull stratos mission so compelling? 11 Oct 2012 | 10:57 pm
Over 1 million people logged into YouTube to see the Red Bull Stratos mission launch on October 9th. The launch was ultimately postponed due to weather conditions. For those not familiar with the mi...
Apple Gets it Right with an Apology, But How About the Decision to Launch? 3 Oct 2012 | 05:45 pm
Apple’s new CEO Tim Cook did an excellent job with his public apology, as described in the Fast Company artcile. However, I believe there is room to question the decision on Apple’s part to launch th...
Apple Gets it Right with an Apology, But How About the Decision to Launch? 3 Oct 2012 | 05:45 pm
Apple’s new CEO Tim Cook did an excellent job with his public apology, as described in the Fast Company artcile. However, I believe there is room to question the decision on Apple’s part to launch th...
