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This Week’s Clever Campaigns – Nike, Coke, John Lewis and NatWest 23 Aug 2013 | 03:44 pm
Nike – Possibilities Nike has rolled out an impressive video to demonstrate their new campaign ‘Possibilities’. The video features several sports stars challenging ‘everyday’ people to challenges. Ni...
How To Create Perfect Vine, Instagram, Pinterest, Google+, Facebook & Twitter Posts: Version 2 [Infographic] 22 Aug 2013 | 08:30 pm
Social media works at a fast pace, Vine has only been around for 8 months yet it’s taking on the big social networks and is now used as a key aspect of many campaigns. If you read our last Perfect Pos...
Qmee discovers the most expensive domain names of all time 22 Aug 2013 | 02:36 pm
Once again we’ve been working with our client Qmee to create another of those much-loved infographics. This time all about the most expensive domain names of all time. Ever wondered how much someone p...
John Lewis launches ‘What Matters Most’ campaign 21 Aug 2013 | 02:27 pm
John Lewis has recently rolled out an animated TV advert for John Lewis Insurance and now wants fans to follow suit. ‘What Matters Most’ has been devised by Steak and 360i London. A smart microsite...
Brands on Twitter: 2013 19 Aug 2013 | 03:10 pm
We have been working with our client Brandwatch to create an infographic all about Brands on Twitter. We all know that social has been moving at a fast pace but a lot has changed even over the past 12...
This Week’s Clever Campaigns – Air New Zealand, McDonalds, San Pellegrino and Renaissance Hotels 16 Aug 2013 | 02:33 pm
Air New Zealand – City-Picker Air New Zealand has created a Facebook app that gives fans the chance to win a trip to Auckland, New Zealand. DraftFCB helped to create the ‘city-picker’ app, which give...
Gumtree finds out what it takes to create wedding bliss 14 Aug 2013 | 01:45 pm
The summer always seems to bring out a wave of marriages and proposals. Even if you yourself aren’t getting hitched it is easy to get caught up in wedding fever and we’ve been busy creating a dynamic ...
San Pellegrino gives fans ‘Three Minutes in Italy’ 13 Aug 2013 | 07:04 pm
Drinks company San Pellegrino are giving fans the opportunity to take a three minute tour of Italy. It sounds like a bit of a cop-out, but users are actually remotely controlling their own ‘robots’ wa...
This Week’s Clever Campaigns: Marmite, Mini, Subway and Vancouver Police Department 9 Aug 2013 | 03:01 pm
Marmite’s neglect campaign divides opinion… Marmite have once again truly divided opinion with their latest campaign. Their latest adverts mimic the more traditional charity adverts that highlight ne...
Subway launches #WinLikeJanet 8 Aug 2013 | 07:45 pm
Subway has launched a campaign that attempts to mimic a good old-fashioned teddy bear hunt. The brand is using Google street view to create a campaign that conducts a hunt around their stores across t...