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Cracking The Fractional Attribution Conundrum 27 Aug 2013 | 04:00 pm
This article was originally published in AdExchanger. When I approached the register last weekend at a local Best Buy to purchase an iPhone charger, I was asked if anyone had helped me with my shopp...
Retailers: It’s Time to Connect In-Store & Online 26 Aug 2013 | 04:01 pm
- 40% of consumers first log onto a social network for content to read/browse online - 50% of shoppers check prices on their mobile devices when they are in a store - 65% of consumers delay a purcha...
The Start of Something Beautiful 23 Aug 2013 | 03:07 am
At Nanigans, we take our jobs seriously. Well, most of the time. When it comes to our product though, we couldn’t be more serious. Our goal is to help make advertisers lives easier by delivering a p...
Nanigans Launches VAR Program; AMP Agency, Merkle and Varick Join as Partners 22 Aug 2013 | 06:00 pm
Performance Marketing Technology Leader Extends its Predictive Lifetime Value SaaS Platform to Agencies, Trading Desks and Digital Vendors Worldwide August 22, 2013 – Boston, Mass. (BUSINESS WIRE) – N...
Mobile Advertising in a Multichannel World [eBook] 21 Aug 2013 | 04:00 pm
Any marketer will tell you – mobile has changed advertising forever. With over 14,000 different smart devices and tablets, it’s safe to assume that smartphones and tablets are here to stay. Inevitab...
How to Find the Best Mobile & Social Marketing Platform 19 Aug 2013 | 07:54 pm
Interested in learning more about selecting a mobile & social marketing platform? Easy, just head to Google and search “mobile social ad platform.” In just 0.68 seconds you’ll have plenty of options...
Insider’s Guide to Facebook Ad Types [Infographic] 15 Aug 2013 | 07:56 pm
This infographic was originally published on Inside Facebook. As a follow-up to our post, “Facebook Makes Ads Simpler, Aims to Improve Performance for Advertisers” we are releasing an infographic that...
Facebook Makes Ads Simpler, Aims to Improve Performance for Advertisers 14 Aug 2013 | 04:00 pm
In June, we reported that Facebook intended to simplify their ad offerings, to make it easier for advertisers to understand their ad products and buy ads that deliver results. The social network ou...
7 Tips to Ace Your Back-to-School Campaigns 12 Aug 2013 | 05:20 pm
With July behind us, the celebration begins for back-to-school retailers. Back-to-school spending accounts for $84 billion in sales, making it the second biggest shopping season. And this year, mark...
Jay-Z and Beyoncé or Kanye and Kim: Who Tops the Facebook Charts? 8 Aug 2013 | 10:27 pm
Jay-Z vs. Kanye West; Beyoncé Knowles vs. Kim Kardashian; the business moguls vs. the star-studded fashion icons. Jay-Z and Kanye have grown to be something much greater than your everyday “rappers,...
