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‘Made in Britain’ gets new logo 31 Jul 2011 | 06:14 am
As globalization advances and as more and more companies move their production to more salary-competitive countries, it’s harder to tell where does one product some from. Hence the need to clearly mar...
Time for a Japanese luxury car brand (Part I) 28 Jul 2011 | 09:39 am
We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many in...
Branding Kenya video 23 Jul 2011 | 05:24 pm
Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye,...
Palestinians to embark in nation branding too 21 Jul 2011 | 09:52 am
Palestine might not be a country yet, but it’s a nation to most people – which qualifies them to rightfully do some nation branding. And as it turns out by this story on the Financial Times, they’ve j...
Video keynote – I feel Slovenia 17 Jul 2011 | 09:06 am
We’ve refered to Slovenia’s nation-branding efforts before – and also to the country’s promotional ‘I feel sLOVEnia” tagline as early as in 2007. In this speech, Valerija Mencej, Head of the Slovenian...
South Korea entering the top-ten most valuable country brands? 14 Jul 2011 | 09:56 am
Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas ...
Brand new country – South Sudan 10 Jul 2011 | 09:29 am
It’s official now. Throw your atlases to the bin – they’re useless now. A new country’s born today. It’s provisionally called South Sudan, which will be the baby country’s name while a better, proper ...
India’s country brand values can help the world 6 Jul 2011 | 09:35 pm
It’s clear that with such a long history, India has an enormous country brand potential – in tourism, culture, diplomacy, international relations, exports, et cetera. What’s less obvious, and yet more...
Wally Olins on BRIC countries’ brand potential 2 Jul 2011 | 09:20 pm
In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful ...
Can a nation be rebranded? 29 Jun 2011 | 08:57 pm
A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be organic. Branding can be deliberate. Branding is malleable to an extent. You can virtually brand anythin...
