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Big Data Case Study: Neo@Ogilvy and Amazon Web Services 5 Jul 2013 | 05:42 pm
Neo@Ogilvy EMEA partnered with Amazon Web Services to increase efficiency and drive better performance for clients. This case study originally appeared on the Amazon Web Services site (http://aws.a...
More Than a Fling: Twitter's Spring Product Launch 30 May 2013 | 09:15 pm
By Daniel Jeydel and Sean McCarthy As the rumors of a Twitter IPO in the beginning of 2014 move past speculation, Twitter unveiled new ad products designed to up the ante in two critical areas: Lead G...
Performance Marketing Insights: NYC 2013 25 Mar 2013 | 07:23 pm
By Harrison Lasser Performance Marketing Insights launched its inaugural New York City conference in March 2013. With a rich history of efforts supporting the Affiliate and Performance Marketing indus...
Enhanced Campaigns: a new approach to mobile search campaigns 21 Mar 2013 | 08:24 pm
By Corey Kahn In February 2013, Google announced the launch of Enhanced Campaigns which will be the most significant change to AdWords in years. It will have implications for all Google advertisers in...
Graph Search by Facebook 16 Jan 2013 | 09:03 pm
By Sophie Collins Facebook announced their new product ‘Graph Search’ on January 15. This carries with it implications for marketers. In the true spirit of a beta, this is early days of a new product ...
What’s New in Gaming: A Recap from E3 13 Jul 2012 | 01:18 am
By Lars Feely E3 is the largest video game trade show in the United States. Industry professionals from around the world gather at the expo to experience the future of interactive entertainment acros...
Integrated Marketing: What does that really mean? 11 Apr 2012 | 07:49 am
Read the post from Lars Feely, Group Search Director at Neo@Ogilvy, on OgilvyOne’s blog Sell or Else.
Integrated Marketing: What does that really mean? 11 Apr 2012 | 03:49 am
Read the post from Lars Feely, Group Search Director at Neo@Ogilvy, on OgilvyOne’s blog Sell or Else.
Viral is a Dirty Word 4 Apr 2012 | 01:26 am
Neo@Ogilvy’s Jeremy Sanchez (President, Global Strategies) and Ogilvy’s Robert John Davis (Executive Director, Advanced Video Practice) debate whether or not the use of the word viral is a good thing....
What Facebook’s New Products Mean for Marketers 3 Mar 2012 | 10:17 am
By Daniel Jeydel, Deepa Iyengar, Mitch Bernstein, Sacha Xavier and Sean McCarthy The purpose of Facebook’s Marketing Conference (fMC) was to introduce new products for both desktop and mobile channel...
