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Social Channels of Influence for Apparel 15 Aug 2013 | 02:48 am
Back-to-school is upon us, and as a result, everyone is looking at the latest and greatest in apparel. Just in time, we have released the second set of our analysis of our consumer study with Edison R...
Brand Passion Index: Levi’s Brings the Buzz 7 Aug 2013 | 07:23 pm
This summer has flown by…I can’t believe that I’m already getting bombarded by back-to-school promotions everywhere I turn. This time of year, we are all ambushed with “what to buy” but for many of us...
How Digital Marketers Engage on Twitter 5 Aug 2013 | 07:27 pm
In March of this year, Twitter celebrated its 7th birthday, though it took the microblogging site only three years before its billionth tweet had been sent. With over 500 million users and 200 million...
How Twitter, Facebook and Blogs Influence Fashion Shoppers 25 Jul 2013 | 06:00 pm
Marketers at fashion brands, just like everyone else, have to deal with management asking if social media really matters, whether it influences purchasing – and frankly, I wanted to validate that my ...
Brand Passion Index: Gatorade Generates the Buzz 10 Jul 2013 | 06:00 pm
We don’t drink soda at my house – we’re a water and orange juice family. However, when it’s this hot (95 degrees last weekend!), I bend the rules a bit for my active kids who can’t get enough biking, ...
Lead Gen Technique: Know Your Customer’s Customer 12 Jun 2013 | 09:46 pm
This is one technique among a series I’m covering on conversation mining for lead generation. What if you knew your customer’s customer better than your customer did? For instance, what if your produ...
Brand Passion Index: Airbnb and Hipmunk Outpace the Big Guys 5 Jun 2013 | 06:00 pm
Last month, we were joined by the insightful Jeremiah Owyang to talk about converging paid, owned & earned media in our May installment of Social Savvy. While preparing, we talked about the rapidly ...
Trend Tracker by NetBase: Boys Scouts Salute to Equality 30 May 2013 | 02:18 am
There has been a lot of activity in the equal rights movement as of late. As of May 2013, twelve states—Connecticut, Delaware, Iowa, Maine, Maryland, Massachusetts, Minnesota, New Hampshire, New York...
Trend Tracker by NetBase: The Gab on Gatsby 21 May 2013 | 11:58 pm
The Great Gatsby by F. Scott Fitzgerald has always been one of my favorite books, I’ve read it several times and still find the story intriguing and beautifully written. There have been several movie...
Trend Tracker by NetBase: Fashion Faux Pas 15 May 2013 | 02:36 am
In this day and age of social media and things ‘going viral’, I’m always surprised when an individual or a company does or says something deliberately controversial. So, I was both surprised and dishe...
