Newinfluencer - newinfluencer.com - Stuff I think
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Different approaches to handling queries of different entity types 30 Jul 2013 | 01:02 am
One of the ux challenges we are currently facing is how to help users search for different types of content. There are a few specific considerations: How do we accommodate queries for 3-4 different ...
Why the remodeling industry needs to be remodeled 30 Apr 2013 | 02:02 am
The remodeling industry is pretty big. Harvard’s Joint Center for Housing Studies estimates that aggregate annual expenditures on residential improvements and repairs is around $275B. It also has a ...
How to think about online marketplaces 16 Apr 2013 | 12:42 am
We’ve been speaking with investors over the past several weeks. Most will contextualize BuildZoom as an online marketplace, which makes sense. What gets tricky is that “online marketplace” comes wit...
In some online markets, monopolies are created through UX 15 Apr 2013 | 01:01 am
Several months back, I was fortunate to hear a lecture from Peter Thiel on creating a monopoly. According to Thiel, a company must have some combination of these variables to own a market: Brand Sc...
How different applications influence the marketing wheel 13 Nov 2012 | 02:27 am
Last week, I discussed the application of the marketing wheel, a conceptual framework that could be used to consider the consumer experience. This week, I’m going to use the wheel to contextualize co...
What is inbound marketing? Just a sexier version of SEO? 9 Nov 2012 | 05:15 am
Forbes recently reported that the Cambridge-based SaaS company HubSpot has completed a $35 million round, bringing their fundraising total to an impressive $100 million. HubSpot’s founder Brian Halli...
The marketing wheel – purchasing as experimentation 5 Nov 2012 | 04:14 am
I’ve been spending a lot of time thinking about the marketing process in the past year. Trying to convince small contracting businesses with small budgets to hand over their credit card, will do that...
How much is spent on marketing each year, in the US? 2 Nov 2012 | 04:29 am
After digging around for a while to find some reasonable estimates of this number, I used a few data sources to come up with what I think are some reasonable estimates. First, I used US Census data (...
Dealing with churn when selling SaaS to SMBs 24 Oct 2012 | 12:26 am
After the first several months of actively selling a premium service to contractors who signed-up for BuildZoom, we realized that churn was happening. An annual churn rate of 20% seemed alarming give...
How financial publishers reconcile news with public company profiles 19 Oct 2012 | 11:18 pm
This is a pretty esoteric subject but I’ll try to contextualize to make it a bit more interesting. In the financial publishing business, it’s a common practice to create profile pages for publicly tr...
