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Miley Cyrus: The wrong way to reinvent your brand? 27 Aug 2013 | 04:38 pm
Behind the shock and controversy over the Miley Cyrus performance on the MTV awards was a calculated move to shed her old brand image that appealed to kids and to try an engage an older audience who h...
Print, radio and television have officially become unseated as dominant sources of media 26 Aug 2013 | 07:41 pm
2013 marks the first year U.S. adults spent more time viewing media on digital devices – more than any other form. Why ? Well first Pew is reporting that 7 in 10 Americans now have broadband connect...
Almost 90% of women use PC/laptop/mobile as most frequent tool for product research 24 Aug 2013 | 03:35 pm
The “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” provides context and insight into the key drivers of shopping and purchasing from a woman’s perspective. Taken from a survey of over 2,000 wo...
Women make a majority of brand purchase decisions 23 Aug 2013 | 07:06 pm
When it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not buy a particular product or ser...
Forget social media, it’s branded websites 22 Aug 2013 | 05:20 pm
Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product (19%) or to a brand’s or product’s website (19%) to someone in the past ...
Measuring the end to end customer experience 20 Aug 2013 | 05:51 pm
Big data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to discuss improving sales. According t...
Disrupt ! 19 Aug 2013 | 04:17 pm
Never assume that something cannot be done. Challenge your assumptions and do things differently. One great way to get ahead in business or in life is to ask all the questions everyone else just glos...
AOL’s failures at every level 17 Aug 2013 | 04:04 pm
Have you heard of Patch ? Neither have I but I would have loved to used Patch as I have just relocated to a new town in the Northeast. AOL on Friday moved to cut losses at Patch, its struggling loca...
Stop telling marketers what “they should do” 16 Aug 2013 | 05:57 pm
Post Summary: OK, I understand that we all have opinions on marketing bit nobody should write a BLOG post that says “marketers must do this or that they have to be on social media”. That’s bull proba...
10 traits that make a great marketing person 14 Aug 2013 | 04:24 pm
I have to be honest and say that the theory that big data is the new currency of marketing is bullshit coined by journalists or consultants who love to pontificate while never actually having to produ...
