Newmixmarketing - newmixmarketing.com - New Mix Marketing
General Information:
Latest News:
Have we met? 23 Jun 2011 | 07:21 am
You’re at a party and you meet someone. Perhaps they’re a mutual acquaintance. You quickly find you have a lot in common, and a lot of similar friends. You become friends. How do you identify that fri...
The Building Blocks of Social Media Campaigns 7 Jun 2011 | 07:35 am
When it comes to social media campaigns and usage it’s easy to get caught up in the desire for the big splash. To create the next Old Spice Guy and launch you and your company into internet stardom an...
Urban Outfitters vs the creative community 2 Jun 2011 | 05:49 am
Last week an Etsy artists made an accusation. She claimed Urban Outfitters had ripped off her designs. This apparently is nothing new, as many artists and indie product designers have made the same cl...
Skype: The brand that Microsoft bought 13 May 2011 | 03:11 am
When there’s no conceivable logic to a purchase, it comes down to brand. Last week, the rumor mill was talking about Google and Facebook in discussions to purchase or team up with Skype. Less than a w...
The Hedgehogging Social Media Bus 11 May 2011 | 06:48 am
In the book Good to Great, Jim Collins has 2 prevailing theories. Hedgehog Theory and Bus Theory. Two ways of describing how a business can go from good to great (honestly the book could have been 1/4...
The social reflection theory 4 May 2011 | 06:22 am
I have a theory I call the social reflection theory, and it’s one that won’t be proven in a standard scientific lab. It will be proved or disproved on the digital streets of Twitter, Facebook, YouTube...
Can this really be true? 28 Apr 2011 | 05:54 pm
We all know who the low-price leader is in retail. We also know of a chain of Italian restaurants whose chefs are trained in a culinary school in Tuscany. Also, it seems that every fast-food restaur...
Humor can build a community, but can it build a tribe? 27 Apr 2011 | 05:30 am
Yesterday I re-read Seth Godin’s book Tribes (We Need You to Lead Us) for my business book club I’m part of. On the way home I wrote this post using my netbook tethered to my phone. Technology is such...
Does your brand need a light? 19 Apr 2011 | 06:04 pm
Current cigarette packaging in Australia Australia is taking the most aggressive steps of all nations in the regulations of tobacco advertising. Beginning January 2012, logos will be banned. New laws...
Beyond the Paper Clip 14 Apr 2011 | 04:59 am
Look Past This As PR professionals, we send out countless press releases, media advisories, pictures, etc. along with the vocabulary “Please see attached.” Some of you may have experienced the feedb...
