Niallcook - niallcook.com - Niall Cook
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A Challenge to Remember 6 Aug 2013 | 03:55 pm
It was with a combined sense of trepidation, excitement and downright fear that I set off from Croydon in the direction of Dover on 17 July, along with 150 other cyclists. Our challenge: to reach Pari...
HR: the missing link in social business 2 May 2013 | 02:07 pm
It’s now 5 years since I wrote my first book on corporate social networking. At that time, examples of how social computing was impacting on organisations were few and far between, but even so I sugge...
Will 2013 be the year of social customer service? 10 Jan 2013 | 03:02 am
It was Professor Higgins in George Bernard Shaw’s Pygmalion who first exclaimed, “By jove! I think she’s got it”. But I’m finding myself shouting the same words in relation to the increasing number of...
The social brand value of the world’s biggest brands 14 Dec 2011 | 06:26 am
I’ve just finished working on a major report for Sociagility, which looks at 50 of the world’s most valuable brands and re-ranks them according to their ‘social brand value’. No prizes for guessing th...
The 4 Ms of social media: monitoring, measurement, management & metrics 26 Nov 2011 | 01:06 am
Here’s a framework for marketers confused about the differences between the plethora social media ‘solutions’ out there, just published on my work blog. Solution What they do Who needs it Who prov...
PRINT™ links social media performance to brand value 17 Nov 2011 | 12:15 am
Yesterday, my consultancy launched a solution to some of the more common questions marketers and social media strategists are asking of their organisations’ social media performance: Does our brand’s...
Complete a survey on corporate social media challenges 30 Oct 2011 | 04:47 am
I’m working on a report for my new consultancy, Sociagility, on the internal and external challenges organisations are facing from social media. It looks at how organisations of different sizes and in...
5 reasons to forget about social media ROI 13 Sep 2011 | 09:21 pm
“How do you measure the Return on Investment of social media?” Sound like a familiar question? Yep, us too. In fact, I’ve often thought it would be easier to measure the ROI of answering that one que...
The 10 best social business metrics for brands 2 Sep 2011 | 02:26 am
To celebrate the launch of our own Social Agility Score (check yours here), I’ve just rounded up 10 of the other leading social business scores, indices and levels designed to help brands and organisa...
How social are you? 1 Sep 2011 | 10:20 am
How social are our organisations, really? For anyone tasked with navigating their company through the social quagmire, it’s a question often asked and rarely answered meaningfully. My consultancy, So...
