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The Sweetness of Simplicity 21 Aug 2013 | 05:58 am
When I was little, my local corner shop sold a mind-boggling assortment of sweets. The counter bulged with big glass jars full of colourful confectionary and occasionally, as a special treat, my broth...
6 Steps to Writing Harder-Working Meta Descriptions 14 Aug 2013 | 02:08 am
It’s an often overlooked element of web copywriting. But the description meta tag plays an important role in determining the success of your website, and not just from a search engine optimisation poi...
Content Marketing vs Copywriting: Which is More Important for Your Business? 8 Aug 2013 | 07:24 am
Like a lot of people, you might be confused by the terms content and copy. Is there a difference between the two? And which is more important for your business? Let’s take a closer look at the two tec...
Pedalling Inspiration 28 Feb 2013 | 01:36 am
“When I see an adult on a bicycle, I do not despair for the future of the human race.” –H.G. Wells I really am a freewheeling writer. For me, biking isn’t just about keeping fit; it’s my main method o...
The Nuts and Bolts of Content Creation 20 Feb 2013 | 01:00 am
Think your business is due a content overhaul but not quite sure what outsourcing a writing project involves? If you’ve never hired a freelancer before the process can understandably seem a little dau...
Dare to be Different? 8 Feb 2013 | 05:13 am
Standing out. It’s getting harder to do. Finding new ways to get people to notice you, talk about you, even do the things you’re trying to persuade them to do. All too often, standing out involves an ...
The Case for Mixing Up Your Blog Content 25 Jan 2013 | 05:44 pm
Blog writing is a powerful way to draw attention to your business. Consistent content creation can help improve search engine rankings, connect with customers on a more personal level and bring the vo...
The Power of Welcome 20 Sep 2012 | 07:38 am
When you meet someone for the very first time chances are you’ll smile, offer a handshake and introduce yourself. Because that’s the way we humans operate. It’s the same with your website. When someon...
Think Like an Editor, Market Like a Publisher 12 Sep 2012 | 08:04 am
By Emma Brooks Once upon a time, when a company or business wanted to promote its wares to the world, it sought out external publications and media platforms, such as advertising in print publications...
4 Phases of Content Creation 5 Sep 2012 | 09:52 am
Think your business is due a content overhaul but not quite sure what outsourcing a writing project involves? If you’ve never hired a freelancer before the process can understandably seem a little dau...
