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14-Point Checklist For Starting Your New Business 9 Sep 2011 | 10:00 pm

Whether you’ve already made the decision to start a business, or you’re simply weighing your options at this point, you need information about what to do, how to do it, and when it all should be done....

What Is Your Customer Thinking? Survey Says…Plenty 2 Aug 2011 | 05:00 am

Part one of a two-part post I got a call from a client a couple of months ago who told me she was having “a day.”  You know the ones.  Days where you’re just not quite sure what you’re doing or why y...

Pass the Cigars, Please 14 May 2011 | 01:24 am

Well, here it is.  Friday, May 13, 2011.  This superstitious date marks the culmination of months of research and training, connecting and writing, second guessing and stressing out.  Today is the day...

Anticipation… 29 Apr 2011 | 12:00 pm

May 6, 2011: UPDATE: After taking a stupid, albeit painful fall this morning, Nichenista’s big debut has been delayed by a day or so. But please, if you are visiting, please do sign up for NicheNece...

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