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Behind the Scenes of Walker Art Center’s Email Collaboration 27 Aug 2013 | 01:21 am
Every two weeks, the Walker Art Center in Minneapolis sends an email to more than 50,000 people who care about “the creative expression of artists and the active engagement of audiences,” as the insti...
AlterEgo Integrations for Easy Authentication 19 Aug 2013 | 10:36 pm
It feels like almost every day you see someone’s email or social network account getting hacked and sending spammy messages. Many of these services are now offering two-factor authentication to lower ...
How Slate Manages 11 Different Newsletters 15 Aug 2013 | 08:29 pm
Slate is a daily web magazine that’s been reporting and analyzing politics, news, technology, and culture for nearly 20 years. Its editorial team produces a staggering amount of content every day, so ...
Avatars, New Ways to Segment, and Other Updates in v8.6 12 Aug 2013 | 07:44 pm
Over the next few days, we’ll be rolling out some new features. For those of you keeping track, we’re at v8.6 which includes avatars, new segmentation options, chinchillas, and an API that’s out of be...
Showing Vs. Telling With GIFs 6 Aug 2013 | 11:33 pm
Internet fun fact: you can use animated GIFs in email. We love it when smart people use them in entertaining ways. But most marketing articles about GIFs talk about “making your email pop” and “latchi...
Quartz’s Email-centric News Coverage 1 Aug 2013 | 07:51 pm
Senior editor Zach Seward describes Quartz as a “free, digital-only business news outlet focused on a global audience that increasingly gets its news on smartphones and tablets.” The forward-thinking ...
Attentive.ly’s Micro-Targeted Campaigns 30 Jul 2013 | 10:34 pm
Ever since businesses and organizations started using Facebook and Twitter, there’s been an ongoing debate about the roles of email and social. As social channels change and tweak their algorithms, so...
How We Collaborate on MailChimp’s UX Newsletter 29 Jul 2013 | 06:24 pm
Earlier this year, UX Developer Federico proposed we start a UX newsletter. The purpose of this newsletter would be twofold. First, we’d have an opportunity to share what goes on behind the scenes her...
How Gmail’s New Inbox Is Affecting Open Rates 23 Jul 2013 | 09:31 pm
I wanted to understand the impact of Gmail’s new tabbed inbox, so I dug deep into our database and pulled every delivery to Gmail for the past year and half. That amounts to 12.5 billion emails and mo...
Tracking Your Welcome Email With Mandrill 23 Jul 2013 | 12:16 am
Regardless of whether or not you own a business that sends receipts or invoices, you’re a purveyor of transactional emails by default with MailChimp. When a new subscriber signs up to receive your ema...
