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What if In-App Purchase Came to Real Life? 22 Aug 2013 | 08:40 pm
Nir’s Note: In this guest post, Jonathan Libov explores free-to-play apps and takes a wry look into our future. You can connect with him on Twitter at @libovness or visit his website, Whoo.ps. Three-...
Upcoming “Hooked” Workshops in SF and San Diego 19 Aug 2013 | 06:01 pm
Hello Readers! I’m happy to announce tickets to my “Hooked” workshops in San Francisco and San Diego are now on sale. The workshop is a practical synthesis of what you’ve been reading here on my blo...
To Become a Superstar, Improve Your Strengths (Not Your Faults) 14 Aug 2013 | 05:46 am
Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion ...
Hooking Users One Snapchat at a Time 9 Aug 2013 | 05:31 am
Nir’s Note: This guest post is by Ryan Hoover. Ryan blogs at ryanhoover.me and you can follow him on Twitter at @rrhoover. When Snapchat first launched, critics discounted the photo-messaging app as ...
How To Save Your Startup From The “Spotlight Effect” 1 Aug 2013 | 01:44 am
Nir’s Note: This guest post is by Max Ogles, a writer and entrepreneur based in Utah. Connect with him on Twitter at @maxogles. In the beginning of 2010, when daily deals site Groupon was really hitt...
The App of God: Getting 100 Million Downloads is More Psychology Than Miracles 24 Jul 2013 | 10:41 pm
Nir’s Note: An edited version of this essay appeared in The Atlantic. Below is my original. It’s not often an app has the power to keep someone out of a strip club. But according to Bobby Gruenewald,...
Why Behavior Change Apps Fail to Change Behavior 15 Jul 2013 | 08:17 pm
Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in this case, the person is not a panhandler. The begg...
How to Boost Engagement Using the Psychology of Scarcity 9 Jul 2013 | 08:34 pm
Interested in boosting customer desire? A classic study reveals an interesting quirk of human behavior that may hold a clue. In 1975, researchers Worchel, Lee, and Adewole wanted to know how people w...
The Curse of the Network Effect 18 Jun 2013 | 08:13 pm
Ethan Stock lived the Silicon Valley dream. He had recently sold his company to eBay and emanated the tanned skin and relaxed composure you’d expect of someone who just cashed a big corporate check. B...
Today’s Behaviors, Tomorrow’s Startups 6 Jun 2013 | 12:29 pm
Nir’s Note: In this guest post, Ryan Hoover takes a look at how new behaviors are shaping tech opportunities. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover. Startups that b...
