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32% of businesses still do not have a Social Media strategy 20 Aug 2013 | 12:44 am
By Ian Simpson The report, ‘Channel Vision – Version 2.0’, put together by design, marketing and print specialists Catalogues 4 Business (C4B) questioned over 100 organisations within the United King...
The state of social media in 2013 20 Aug 2013 | 12:15 am
By Scott Dylan Every minute of the day, 100,000 tweets are sent, more than 600,000 pieces of content are shared on Facebook, 3,600 photos are shared on Instagram and 48 hours of video are uploaded to...
Polish dating proves to have the most pulling power, online 20 Aug 2013 | 12:05 am
By Krishna Rao The agency’s first quarterly ‘Online Dating Sector Report – Issue 1’ profiled consumer online dating search behaviour, revealing the most popular search terms consumers used on Google ...
Making sense of measurement: Interview with MeasureFest founder, Kelvin Newman 19 Aug 2013 | 11:54 pm
By Chris Lee Kelvin Newman, founder of successful search marketing conference BrightonSEO and the Content Marketing Show, has now added MeasureFest - aimed at analytics, measurement and conversion ra...
Why ad skipping is the future of digital advertising 19 Aug 2013 | 11:50 pm
By Leon Siotis Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’...
New mobile study: consumers feeling out of control on mobiles 19 Aug 2013 | 11:20 pm
By Tom Pepper Advertising is ranked as the communications method consumers feel least in control of on their handheld devices. Nearly half (48 per cent) said they feel least in control of ads on smar...
How should PR address ‘fake fans’ on social media? Interview with Danny Whatmough 19 Aug 2013 | 11:04 pm
By Chris Lee Channel 4’s recent Dispatches documentary shed a little more light on the well-known practice of buying ‘fake fans’ to make brands’ content and social feeds appear more popular than they...
Missing a moving target: marketing emails fail to engage across devices 19 Aug 2013 | 10:28 pm
By Abi Jacks Marketers are failing to capitalise on the growing popularity of mobile devices, according to new research from Pure360, the email and SMS marketing provider. Almost three quarters (72%...
5 Big Challenges for Google Glass 12 Aug 2013 | 11:49 pm
By Rob Sobers Google Glass, for all its promise, has some scary implications. Here is my list of 5 potential challenges we face with Glass: • User Experience • Social Awkwardness • Privacy (or lac...
Stop searching for a USP! Shoppers love 'copycat' products 12 Aug 2013 | 11:16 pm
By Ashley Potter In 2012 Apple won $600 million (£398 million) in damages when a jury found that Samsung devices copied the look and features of the iPhone and iPad. While in June Samsung won a paten...
